FEATURE

Translated By DeepL

Transcending gender and generation. TANAKA's vision of the world 100 years from now.
Between NewYork and Tokyo

Transcending gender and generation. TANAKA's vision of the world 100 years from now.

TANAKA is a fashion brand that advocates "NEW CLASSIC," "NEW STANDARD," and "NEW ESSENTIAL. Unlike the somewhat calm image associated with these words, TANAKA's bold creations, which grow more powerful with each season, are attracting worldwide attention. Among the many brands that have emerged in Japan in recent years, "TANAKA" clearly radiates a different kind of brilliance. In order to find out the source of this radiance, we interviewed the designer and creative director of "TANAKA" closely. What we found was a strong belief in the brand itself.

Clothing that will weave the next 100 years .

What does sustainability mean to us?
A design that will not fade over time,
Creating clothes that always accompany you in your life.
. means.

A transitory trend,
For clothes that are no longer needed after one season.
What is it worth?

Each piece is carefully designed,
We will keep up with the changing times, and revamp as necessary to make it a better piece of art.

Somehow nostalgic , yet very new,
Clothing that will shape the next 100 years.

It becomes more and more attached with each passing season,
A piece that will add to the flavor.

Long-lasting and loved by people of all genders and generations.
Creating clothes for the future.
That is our mission.

PROFILE

SAYORI TANAKA

In 2017, he launched his own brand "TANAKA" based in New York City. He launched "TANAKA NY TYO LLC" and has been designing globally in New York, Europe, and Asia. With his father, who was a Western-style painter and kimono textile designer, and his mother, a landscape architect who created Japanese gardens, He was born and raised in Niigata Prefecture, a prefecture rich in nature, by his father, a Western-style painter and kimono textile designer, and his grandfather, a landscape architect who created Japanese gardens. After graduating from Tokyo Mode Gakuen, she worked at Yohji Yamamoto as a designer of knitwear and cut-and-sewn clothing, and then joined Fast Retailing, where she headed the women's global design team at UNIQLO's Tokyo, Shanghai, and New York offices.

PROFILE

AKIRA KUBOSHITA

From 2020, he became a full-fledged creative partner of " TANAKA ". He has been involved in domestic and international projects, mainly for "Human Made," and his strengths lie in creative direction and scenography. After graduating from Bunka Fashion College as a stylist, he worked for Fast Retailing in Tokyo and then for UNIQLO in Shanghai and New York, He has worked as a leader of the men's global design team at Fast Retailing in Tokyo, Shanghai, and New York, focusing on UT, activewear, and knitwear.