We are pleased to have had the opportunity to visit with you the factories with which "TANAKA" has a close relationship. Thank you for this valuable opportunity.
Tanaka:No, no , it was my pleasure. This was our first experience with Mr. Media. We go there often by ourselves.
I think Tanaka-san is based in New York, but I heard that you could not come to Japan for a long time because of Corona.
Tanaka:Yes, for about 2 years. . But it was very encouraging to have Mr. Kuboshita in Tokyo.
How long have you been a part of "TANAKA"?
Kuboshita:Officially, it's 2020. Until then, I'll be supporting it behind the scenes, and after I retire from my previous job (Fast Retailing), I'll be in full swing.
It has been five full years since your brand was launched in the 18SS season. Hasn't the brand expanded in Japan?
Tanaka:Yes, I am. Thankfully .
You have been holding exhibitions in Japan for the past few years, but in the beginning, you focused on the U.S. and Europe.
Tanaka:We have a sales contract with a showroom in Milan starting in 2019, so inevitably we will be dealing with more customers in Europe and the United States. In Japan, we are at the stage where we have started sales with an official partner from the 22SS season. This is just the beginning.
Founded in New York, "TANAKA" is greatly influenced by the diverse values and culture of the city of New York. In a rather uniform way, many of the brands that make products in Japan do not have the same level of attention to detail, craftsmanship, and quality of craftsmanship, In other words, many brands that are made in Japan show a deep attention to materials, embody artisanal techniques, and have a comfy, comfy image. TANAKA filters all of these elements to create a free, energetic, arty, and punkish mood.
The mash-up was very fresh and alternative. Hence, it took only less than a year to focus on developing it in Japan,TOKYO FASHION AWARD 2023. I was not that surprised when I heard the news that I had won the award.
However, I thought I had finally found it.
