From "concentrated" to "decentralized". The popularity trend is changing.
- What was the year 2022 like from the perspective of the "atmos" press team? What are your miscellaneous impressions of the sneaker scene this past year?
Fukuda:Until last year, the popularity of sneakers was concentrated on easy-to-understand hype sneakers, including collaborative products. This year, however, that trend has changed. I think it was a year in which popularity was dispersed among a wide range of brands and models.
Yoppi:I agree. I wonder if the popular models have gone to some extent and everyone is looking for the next one.
Toui:Buy what you really want, not because it's popular. I think there is a shift in that direction.
Fukuda:In terms of models, the popularity of the "Dunk," "Air Force 1," "Air Jordan 1," and other 80's court-type models is subsiding, and the wave of 90's high-tech models, led by the "Air Max" series, is coming.
Toui:The number of people wearing "Air Max" has really increased.
Yoppi:The "Air Max" is a favorite of the girls as well. Personally, I love the MAPLA (Air Max Plus).
Fukuda:It's cool, isn't it, Mapula?
- Have there been any new developments regarding the brand?
Fukuda:The era of Nike's monopoly lasted for a while, but I think the popularity of other brands is gradually dispersing.
Yoppi:Sales of "New Balance" and "adidas Originals" are on the rise. This applies to both men's and women's wear.
Yoppi:For New Balance, the "2002R" made in Asia was quite popular. They looked similar to those made in the USA or UK, but were priced in the 10,000 yen range. I like the design and comfort, so I collected several pairs in different colors.
Fukuda:As for adidas Originals, the response to this year's reissue of the Adimatic has been even greater than we had imagined. It sold very well.
Toui:Adimatic" was really exciting, wasn't it? I felt again the momentum of adidas Originals.
