Bold Predictions for 2023 Trends. The "treerun" and "designer" trends are the ones to watch out for!
- Based on the trends of 2022, what kind of sneakers do you think will be popular in 2023? What are your trend predictions?
Toui:In 2022, emerging running and trail running brands will continue to gain momentum. I think this trend will continue in 2023.
- In terms of brands, where are they?
Toui:Hoka, ON, and Salomon. These three brands are particularly fast-growing in popularity.
- Why are running and trail running systems favored?
Toui:I feel that more and more people are choosing sneakers with a sense of gear rather than fashion. I think this change in taste is behind the growing popularity of Hoka, ON, and Salomon.
Fukuda:They are cool, differentiate themselves from others, and above all, they are easy to wear. They are also linked to the outdoor boom in the world.
Yoppi:I am still pushing for "Air Max" next year. This year was the 35th anniversary of the debut of the "Air Max" series, and many vintage colors were released. I think this trend will accelerate.
Fukuda:Also, unexpectedly, designer brands are also showing signs of a breakthrough. Maison Mihara Yasuhiro, Diesel, and so on.
WAYNE" is a classic leather sneaker from "Maison Mihara Yasuhiro. The unique midsole, which the designer himself molded out of clay, is a distinctive feature of these sneakers.
Fukuda:The "Maison Mihara Yasuhiro" brand is doing particularly well. I think that while the standard sports brand models have become somewhat common, the fact that they specialize in design has been well received.
Toui:What is interesting is that "Maison Mihara Yasuhiro" is also supported by people who had previously preferred Nike's hyped sneakers. I feel that a new trend is coming.
