
Why Goodware is not losing its name.
#FFFFFFFFFT" has been a hot topic in Japan and around the world for its lineup of only plain white T-shirts. Takuya Natsume, who calls himself a white T-shirt hunter and is in charge of everything from purchasing to customer service at the store that suddenly appeared in a quiet residential area in Sendagaya, Tokyo, praises "Goodwear" as the pinnacle of "made in the USA. He talks about the brand's ability to live up to its name.
- Photo_Hiroyuki Takashima
- Text_Kei Takegawa
- Edit_Ryo Muramatsu