Air Max-themed pop-up store opens!
HOUYHNHNM: March 26 is Air Max Day. In the past few years, "ATMOS" has developed various initiatives tied to this day, right? How about this year?
Kojima: We will open an "Air Max" themed pop-up store at "atmos Sendagaya" under the supervision of "atmos".
HOUYHNHNM: Oh, a pop-up store.
Kojima: In addition to a special room that recreates the atmosphere of the 80's when the "Air Max 1" was born, we will offer various contents such as novelties and customization.
AIR MAX 1 "MAXXED OUT"
Location: Atmos Sendagaya
Address: 3-16-9 Sendagaya, Shibuya-ku, Tokyo
Dates: March 4 (Sat) - March 26 (Sun), 2023
Hours: 11:00-19:00
TEL: 03-5843-1017
HOUYHNHNM: That is quite a large-scale initiative.
Kojima: I think this store will be a great place for sneaker fans, and I hope many people will visit. To talk further ahead, we are thinking of renovating "ATMOS Sendagaya" in the near future and turning it into a community space where sneaker lovers can get together.
HOUYHNHNM: What is a community space?
Kojima: In the heyday of Uraharajuku culture, there used to be "hangouts" in the Harajuku area where you could always find someone there.
HOUYHNHNM: Yes, there was. After that, Harajuku changed and those places disappeared.
Kojima：I wanted to create a place where sneaker enthusiasts could hang out and talk about their favorite sneakers, or take a break after touring sneaker stores. We hope to create a space that can be used as a "hangout" for sneaker enthusiasts. The Air Max pop-up store is the first step in this direction. Please look forward to it.
