FEATURE | TIE UP

Translated By DeepL

. a chemical reaction in the British gene, a relationship between Hitech and three people.
Mind of British

The British gene creates a chemical reaction,
Hitech and the relationship between the three.

Born in England, HI-TEC sneakers boast a history of more than 40 years, and the British gene has been passed down through the ages in many models. Among them, "Eastend," which combines a rugged silhouette, high design quality, and high spec, is one of the brand's iconic models. In this issue, we bring you the chemical reaction between three people with British roots and HIGHTECH's sneakers.

PROFILE

Erica Murphy / Luby Sparks Vocalist & Singer

Born in London and raised in Hyogo, Japan to an English father and Japanese mother, he joined the five-piece band Luby Sparks in 2018, where he is the vocalist & singer . on March 1, from their latest album "Search + Destroy", Montreal, Canada artist Depression (No Joy Remix)", which was remixed by No Jay, a Montreal, Canada artist, on March 1, and will be touring the US for the first time starting March 17 in all 7 cities, so keep an eye on 2023.
Instagram: @goth__cannibalism
https://lubysparks.lnk.to/bio_top

Just the right amount of sports and fashion.

Erika Murphy is one of the most exciting artists in the music scene, mainly in Tokyo, and is gaining a following. Her charm can be seen in each of her photographs.

Her father is English and she was born in London, so she picked up the new "East End" color, which was just released last month, with its white and gray bi-colors.

I have the image that "Hi-Tec" is often worn by the band members around me. This was the first time for me to wear them, and I was surprised at how soft the sole was. I was also impressed by the design, with the amount of mesh and the use of color, and felt that it had just the right balance of sports and fashion elements.

I rarely wear colored shoes, but I think this kind of color is easy to match with my casual wear. In today's coordination, I wore a jacket and a rough cap given to me by my English father so that it would not be too sporty, and I styled it in such a way that it would fit in naturally on the street. Also, I was personally impressed with the one-pointed green (*brand logo), so I matched them with items of the same color. While these sneakers are very fashionable, they are also fully functional, so I would like to wear them when traveling on tour in the future.