FEATURE | TIE UP

Translated By DeepL

. a chemical reaction in the British gene, a relationship between Hitech and three people.
Mind of British

The British gene creates a chemical reaction,
Hitech and the relationship between the three.

Born in England, HI-TEC sneakers boast a history of more than 40 years, and the British gene has been passed down through the ages in many models. Among them, "Eastend," which combines a rugged silhouette, high design quality, and high spec, is one of the brand's iconic models. In this issue, we bring you the chemical reaction between three people with British roots and HIGHTECH's sneakers.

PROFILE

Kick a Show / Singer

Born on Sado Island in Niigata Prefecture . Based in Tokyo, she is a singer who has continued to produce great songs as a guest artist with many well-known artists, and in February 2023, she released "Konna Yoru Dakara", "Ai", "Déstresser", and "One More Time" as her 4 consecutive week single releases. They have been actively releasing singles and holding live concerts. She has also been used as a model for a number of fashion brands, and her popularity is due to her unique look that evokes a unique view of the world. He is also an incomparable cat lover.
Instagram: @kickashow

. outdoor, but with the elegance of a gentleman.

The last artist to appear in this program is Kick a Show, a singer who has gained attention for her official cover of "Boogie Back Tonight" and her collaboration with Roche Musique, a popular French label that has produced artists such as FKJ. Kick a Show. Kick a Show, who is usually associated with monotone coordination, has chosen a new plum color for this collection.

I always wear black all the time, so it's a novel style for me to add a little something different to my outfit just for my feet, as I did this time," he said. Today, I wore a denim jacket by C.P. Company and slacks by Maiden Noir, trying to keep the overall silhouette tight. By doing so, the sneakers are naturally emphasized, and I think the voluminous look has a great impact.

This is the first time I have heard that Hi-Tech is a British brand. The coloring certainly gives a very European impression, and I can sense a gentlemanly air to it. . I love such European products, including those from England, due to the influence of soccer (soccer), which was the only sport I was able to take seriously during my school days. Moreover, Beckham, a hero of our generation, was a member of the England national team at the time, and even now, just hearing that the game originated in England makes me think it is cool (laughs).

. "If I have a chance, I would like to wear them at a live performance this time. . At that time, it would be interesting to wear them with thicker pants and a coat to coordinate them differently from this time. The "East End" is lightweight and comfortable, and while the design has an outdoorsy feel, the overall look is elegant, making it a fresh pair for me.

The upper is equipped with DRI-HI STORM that uses a high-grade moisture permeable waterproof membrane, and the midsole is equipped with GRV-30 that boasts high shock absorption performance. It will be realized.East End" each ¥9,350