Daikanyama, where nature comes alive and "Natural Dye Product".
(1) Nanamika Mountain, (2) Florist Igusa, (3) Daikanyama T-SITE, (4) Saigoyama Park, (5) Cow Books, (6) Cafe Michelangelo, (7) Former Asakura Residence, (8) Debris, (9) Namiki Bridge
Daikanyama is located about a 15-minute walk from Shibuya. There are various theories as to the origin of the name of the land, such as "there was a mansion of a deputy in the Edo period" or "there was a mountain forest belonging to a deputy. Originally a mountain forest, it was only after the Great Kanto Earthquake that the area began to function as a town. Today, the area is lined with tasteful stores, galleries, fashionable and delicious restaurants and cafes, but if you change your perspective, you will discover many spots where you can feel nature. Perhaps this is one of the reasons why there is an air of serenity in the city.
The North Face Purple Label's base, Nanamika Mountain, is also located here in Daikanyama. The atmosphere of this town, where city and nature coexist in harmony, has something in common with The North Face Purple Label, which connects urban and outdoor activities.
The North Face Purple Label" is a brand that is indispensable to both "city" and "nature. With these two keywords in mind, we explored the nature of Daikanyama, visiting four spots within walking distance of Nanamika Mountain.
My partner for walking around town is Natural Dye Product. The clothes are dyed by reusing plants such as plums, bamboo charcoal, rice husks, and olives that would normally be discarded, and their soft natural colors are perfect for the spring weather.
