A new book on the dismantling of BEAMS, edited together with director Motoki Yoshikawa. Chapter 7: "Men's wear that is easy for women to wear, confirmed with Miyuki Arihara.

Fashion in the 2000s is once again on the rise. This season's BEAMS collection is also based on the theme of "Y2K" and focuses on the culture of the 2000s, which emerged after the 1990s. What kind of behind-the-scenes stories can be found in the clothes that have been created in this way? Together with Motoki Yoshikawa, director of the men's casual department, we explore the strategies for this season's original items.
This time, our guest is Miyuki ARIHARA, a model who is an expert in men's casual wear. She talks about her love of vintage clothing, and we asked her to tell us all about the original items of "BEAMS".

Photo_Ryunosuke Kanaya
Text_Yuichiro Tsuji
Edit_Yuri Sudo

BEAMS MAY LOOK

As the warm weather turns to hot in June, a full lineup of short-sleeved tops and shorts are available. While the overall lineup is based on the American casual style typical of BEAMS, the use of technical materials stands out, and the "Y2K" theme of this season is well expressed. In addition, the clothes are made with an eye to ease of wear and comfort.

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PROFILE

Miyuki Zaihara

Born in 1998. She is active as a model mainly for magazines, catalogs, and advertisements. Her skillful menswear style has won her a large following among both men and women alike. She is also known as a great vintage clothing enthusiast, and her love of vintage T-shirts led her to self-publish a book titled "My T-Shirt Romance" about vintage T-shirts.
Instagram: @ariharamiyuki

PROFILE

Motoki Yoshikawa

After joining BEAMS in 2001 and gaining experience as a store staff member, he became a buyer of men's casual wear in 2012, and was promoted to chief buyer in 2015, where he currently serves as director.
Instagram: @yoshikawamotoki