PROFILE

Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, he is the creative director and senior men's director of ATMOS, overseeing the store's operations and buying.
01: New Balance 580ECA
That masterpiece has been re-released in beautiful colors.

HOUYHNHNM's: The first is a reissue of the "MT580". Is this a new color?

Kojima: This is a new color. This is an exclusive color that will only be available at ATMOS and New Balance stores.

New Balance "580ECA" to be released June 17, 2023. ¥18,700



HOUYHNHNM: It's a nice color. It has a calm atmosphere.

Kojima: The burgundy upper is primarily burgundy, with a two-tone cream and white midsole. I think it is an exquisite color scheme.

HOUYHNHNM: MT580 is known as a model that once gained explosive popularity on the streets when a collaborative model by "MITA Sneakers (mita sneakers)" and "HECTIC (HECTIC)" was released.

Kojima:That's a strong impression, isn't it? I think it was the model that marked the beginning of New Balance's rapidly growing presence in the sneaker scene.

HOUYHNHNM: I have a feeling that "New Balance" is becoming more and more popular these days.

Kojima: Otani ( and Shohei ) must have had a big impact. It was announced in January of this year that he had signed a contract with New Balance, and right after that, he played in the WBC.