That ad, too, was the work of this company.
Tonight, I will have..."
The "Uber Eats" commercial is a line that sticks in my mind.
The company that created this is "Ultra Super New". In other words, it is what is called an advertising company. However, unlike an agency that buys media space, it is a creative agency that specializes in creating. Some of you may have heard of Wieden & Kennedy, for example, which is a similar type of company.
A group of creative minds.... For example, Duolingo, an app for learning various languages, has featured Lou Oshiba as an advertising character with the theme of "funny English," and they have also created a "Funny English Museum" by collecting funny English phrases in the city. The company has also created a buzz with its "Funny English Museum," a collection of funny English phrases from around the city. Beats" uses various social networking accounts to reach out to music lovers. For "Red Bull," at the timing of the release of a limited-time-only flavor, we captured the scent of the flavor in a package and distributed it to the people involved.
We do not care what type of business the client is in, nor what medium or means the output will be, be it commercial, web, print, event, campaign, social networking, etc. . However, when I look at the work produced, I feel that there is a twist added to it that makes it memorable in some way. It may sound simple to put it into words, but I think they have a challenging spirit to create something interesting....
. In fact, its creativity has been recognized on a global level. For example, it has won the Gold Award in the JAPAN/KOREA category of the "Independent Agency of the Year" advertising awards sponsored by "Campaign Asia-Pacific" for two consecutive years. . It is the top independent advertising agency in Japan and Korea.
Since they were recognized not for one specific production, but for all of their productions that year, it is safe to assume that they were recognized for their overall "Ultra Super New" creativity. So, why is it that this company is able to continue to create interesting advertisements? One part of it can be sensed from the culture of this company.
