Sunset efficacy that takes you to an extraordinary place.
You say, "People today spend 951 TP5T of their lives indoors, and only about 51 TP5T outside. But with that ratio, I don't think you can spend a rich life. You have to go outside and see different things and get first-hand experience. After overcoming the troublesome process, there is what is really important. That is what Corona Beer is trying to convey. The Corona Sunset Festival 2023 is an event that symbolizes that kind of philosophy.
Says Atsutaro Soga, brand manager of Corona Beer.
As many of you may know, running a festival is incredibly difficult. From the planning of the event, to the coordination of all kinds of arrangements, the calculation of money, the maintenance of operations, the handling of accidents, and so on, a myriad of tasks must be completed before, during, and after the event.
To be honest, it's hard work. There are times when I wish I didn't have to do this (laughs). (laughs) But when the event actually starts and I see people gathering and enjoying themselves, I truly feel that there is no other way to do it. I myself brought my computer with me, but when I entered the venue, I couldn't open it because I was disconnected from my daily life (laughs). I thought it was important for me to enjoy myself.
The theme of the Corona Sunset Festival is "Sunset" and "Relaxation. In Japan, the festival will be held in Okinawa from 2015 to 2019, and in 2023, under the title of "World Tour," it will travel to 14 countries around the world.
Sunset has two meanings. One is to switch the biorhythms of the day from day to night, a switch of relaxation, so to speak. The other is the experience of watching the overwhelmingly beautiful sunset, which is like a gateway to the extraordinary. While relaxing, one is immersed in an extraordinary experience. The Corona Sunset Festival aims to be such a festival.
