A good relationship between run and coffee . Report on the collaboration event between New Balance and Blue Bottle Coffee!

New Balance, which has garnered attention not only for its sneakers but also for its running shoes, has collaborated with Blue Bottle Coffee, a leading third-wave coffee company, to create the "Fresh Foam X 1080 v12" running shoe! The "Fresh Foam X 1080 v12" running shoe has been released with the blue color that is associated with Blue Bottle Coffee everywhere. Running and coffee . What kind of chemical reaction will be created when these two seemingly unrelated things are combined? Together with five guests who love active hobbies, we infiltrated a group run event to commemorate the collaboration. We explored the relationship between run and coffee.

Photo_Hikaru Morita
Text_Issey Enomoto
Edit_Hideki Shibayama

The day begins with a run and coffee.

After the run, we returned to "Blue Bottle Coffee Kiyosumi Shirakawa Flagship Cafe". Now, it's time for the coffee you've been waiting for.

Blue Bottle Coffee prepared a cold brew. The beans are Three Africas. This blend is characterized by its fruity flavor and clean aftertaste. A crisp, cold iced coffee is the perfect reward after a summer morning run. It soaks into your sweating body like a dry sponge.

Enjoy a meat pie with salad and soup , or a waffle plate with coffee. It tastes even better after a workout.

Getting up a little earlier than usual, running together, and enjoying good coffee and food. This event, which was a healthy and enriching way to spend the morning, came to a close.

By incorporating them into daily life, they enrich and color one's lifestyle. This collaboration was born from the resonance of such values. It is an initiative that is typical of "New Balance" and "Blue Bottle Coffee," which not only introduce products to the world, but also transmit the experiences and culture that go beyond them.