FEATURE | TIE UP

Translated By DeepL

Why do people come to GoOn TOKYO?
Nothing, so, okay?

Why do people come to GoOn TOKYO?

PARK STUDIO, which began in 2020 as a project space for connecting and expressing people, things and objects, has somehow changed its name to GoOn. Upon further inquiry, he says that it took a new turn at the helm as a rental gallery and expanded not only to Fukuoka, but also to Harajuku and Nagoya. What they all have in common is that they are neutral spaces. Over 100 brands use the space every year, and there are many repeat customers, so why is this space, which changes depending on the user, so loved? We asked them this and that.

. the communications industry, not the advertising industry.

What do you pay attention to in your operations?

. Anyway, first of all, we think about what we should do to make people feel comfortable using the system. Our team responds to inquiries very quickly (laughs). When we receive an inquiry about a studio, we sometimes respond to it within 10 minutes or so, and more than once we have actually closed a deal within 30 minutes of receiving the e-mail. . I also respond immediately when I see it, regardless of whether I see it or not (laughs). (Laughs.) If I let an inquiry sit for a long time, it may lead to the person saying that they have already decided elsewhere or that they thought it was already dead. I try to respond as quickly as possible to such inquiries, as well as to the timing of moving in and out of the apartment, in order to accommodate the renter's wishes as much as possible.

I didn't realize that Mr. Yamashita also sends back e-mails! It's a lot of work, isn't it?

. Also, it's deadly difficult to find a cleaning person for each location. Tokyo is close to the agency's office, but of course we need a cleaning person for both Fukuoka and Nagoya. Fukuoka and Nagoya are seldom visited, so it's not just a cleaning person . We told them at the beginning, "We want to make this an important place for us and for our brand, so we hope you will do the same with us.

Even though you are a janitor, you are in a sense in charge of the work site.

Also, the person has to be somewhat flexible with the schedule because of the pinpoint cleaning that occurs, he/she has to be a slacker, and the cleaning has to be done well and in detail. I really couldn't find anyone in Nagoya, and I thought, "Oh no, I'm done." But I talked to the staff of the apparel shop on the second floor of the building where the studio is located, and they said, "Okay, we've got it. I was not only a cleaning person, but I knew that without an on-site management staff, we would be in trouble if we didn't think things through properly, so I made a manual book of sorts, and we managed to get everything in order. We also had to spend a lot of money to install security (laughs).

In these days of "property shortages," it must be difficult to find a place to live.

. Since places don't appear at all in the first place, it is important how well you get along with the real estate agencies. Nowadays, you really can't get a place unless you make an immediate decision on the day it becomes available. For example, in the area I am considering next, I am currently communicating with about seven real estate agencies, and among them I have found about two companies that I think are the best, and I always call them once a week to ask how they are doing. I call them once a week and ask them how they are doing. If I don't do that, I don't get a priority among them.

I see! As with the immediate response to the e-mail I just sent, you really understand the value of communication.

. This is something that was drilled into me at the agency I joined after graduating. I was told that we were in the communication industry, not the advertising industry. I was told that if I neglected communication with people, it would be a hindrance to my work, just as in any other industry. Of course, because of that, there are a lot of troublesome things that you say, "Oh, why do I have to think about all of this? (laughs).

INFORMATION

GoOn TOKYO

Address: 1F Jingu Heights, 6-33-14 Jingumae, Shibuya-ku, Tokyo
Home Page
Instagram:@goon.tokyo/

GoOn FUKUOKA

Address: 1F, 1-3-7 Kego, Chuo-ku, Fukuoka-shi, Fukuoka
Home Page
Instagram:@goon.fukuoka/

GoOn NAGOYA

Address: HASE-BLDG.3 1F, 3-1-35 Osu, Naka-ku, Nagoya City, Aichi Prefecture
Home Page
Instagram:@goon.nagoya/