Interview with brand director Antrac incorporates features that are in line with the times.
PROFILE
Born in 1982, he joined the bag and luggage manufacturer Ace in 2006, and after 15 years in department store sales and merchandising, he is currently the brand director of "Anthrac". . His hobby is watching the NBA.
What kind of brand is "untrack," which will make its debut this season?
Raw book:. With the concept of "Urban Outdoor," the brand seamlessly connects on and off the job. . The brand will develop bags and apparel with a variety of functions in a simple design and a selection of materials that tell a story.
What kind of bags do you have?
Raw book:City" offers authentic items. Cross Bike" designed for riding cross bikes. Outdoor" incorporates outdoor functions for town use. Park," which focuses on made-in-Japan products. These categories are designed for off-duty use, and each category is unique not only in design and function, but also in the choice of materials.
Please tell us about the thought process behind the creation of this brand.
Raw book:In recent years, working styles have become increasingly casual. In the business world, suits have been replaced by casual setups, backpacks are the norm for bags, and sneakers are commonplace on the feet.
Our company has a long history of making business bags, but we have not been able to respond to the wave of casualization. Therefore, we wanted to launch a new brand and propose bags for people who work in casual attire.
It is true that your style, as well as your possessions, have changed over the past 10 years.
Raw book:Yes, it is. It has become commonplace to carry a notebook PC, and along with it, more and more people are carrying peripherals such as a mouse and battery with them. On the other hand, things have become more compact overall, and people have considerably less to carry around with them. We have incorporated these ideas into the design of "untrack" to meet the needs of the times.
There are many bag brands out there, but what do you think are the unique strengths of "untrack"?
Raw book:As I mentioned, we have a long history of making business bags, and the technology and knowledge we have cultivated over the years have been used to create "untrack" bags. The brand's appeal lies in its ability to enhance the functionality of the bag's contents without over-emphasizing functionality on the outside or compromising the simplicity of the design. I believe this is what makes this brand so appealing.
