FEATURE | TIE UP

Translated By DeepL

The new world that Ayumu Hirano encounters. Vol.1 Ramen and clothes.
with UNIQLO , without board

A new world that Ayumu Hirano encounters.
Vol.1 Ramen and Clothes.

Ayumu Hirano won the gold medal in the men's snowboard halfpipe at the 2022 Beijing Winter Olympics. Hirano, who has devoted so much energy and time to his sport that it could be said he has devoted his entire life to the challenge, has begun to look outside of the sport as if he were taking a breather. Where does his curiosity lead him? HOUYHNHNM's, with Mr. Hirano dressed in "UNIQLO" clothing, entered a new world of ramen noodles, coffee, and records.

  • Direction&Styling_Akio Hasegawa
  • Photo_Seishi Shirakawa
  • Hair&Make_Kenshin
  • Text_Shinri Kobayashi
  • Edit_Shun Koda

Snowboarders and Ramen.

Ramen is considered a national dish. From thick and light ramen, to straight soy sauce-based ramen, to Western-style ramen and other varieties, ramen has become a crowd pleaser. Hirano-san seems to be captivated by such ramen...

. My love of ramen has increased over the years. My brother (snowboarder Kaisyu) has always been a ramen lover to the point where I thought he only ate ramen, so I started going to ramen restaurants more and more often. There was a time when I found myself eating ramen every day for a week (laughs), but recently I've been more careful.

Mr. Hirano visited "Bazoku Nippori," a long-established restaurant famous for its tantanmen noodles with a history of over 40 years. Upon entering the restaurant, he was greeted by a strong bashin, bashin sound that echoed through the restaurant, as if banging on a desk. The dough that will become the noodles is being beaten and stretched on a large wooden board. The impact is so great that the striking board is curved due to the strong force applied to the same spot every day. Then the dough is softened and stretched again and again like candy work, and the lumps of flour are gradually transformed into noodles.

(UNIQLO) Premium lamb V-neck cardigan / SIZE: XXL ¥3,990, , Flannel Check Shirt / SIZE:XXL ¥2,990, ,Uniqlo U〉Crew neck T-shirt / SIZE:XXXL ¥1,500
The soft and warm cardigan is made of 100% fine lamb's wool. . It does not tingle and is thin, so it does not feel stiff when worn inside a coat. The flannel shirt, on the other hand, is also fluffy and warm because it is raised on both sides. The ombre checks are also in the mood.

INFORMATION

UNIQLO Global Brand Ambassador Site

www.uniqlo.com

Bazoku Nippori Branch

Address: 2-18-2 Nishinippori, Arakawa-ku, Tokyo
Phone: 03-3805-2430
Hours: 11:00 - 23:30 Open daily
Official Site