Now "adidas" is interesting again.
HOUYHNHNM's: I heard that "adidas" has regained momentum. What's the reason?
Kojima: The explosive hit of "Samba" is still fresh in our memories, but this trend is not a passing fad; it is spreading to models other than "Samba.
HOUYHNHNM: It is true that the number of people wearing "adidas" has increased. Both men and women.
Kojima: I personally believe that this is not a trend intentionally created by brands, but a spontaneous movement originating from the streets. I think this trend is likely to continue.
HOUYHNHNM: I see. That is an interesting consideration.
Kojima：By the way, I went to a meeting at the German headquarters of adidas the other day. I was shown a variety of samples for next season and beyond, and there were many attractive models.
HOUYHNHNM: I see. That raises expectations.
Kojima：It is healthier for the scene to have various brands competing with each other than to have the popularity of one particular brand concentrated. We will continue to keep an eye on "adidas" in the future.
