FEATURE | TIE UP

Translated By DeepL

The new world that Ayumu Hirano encounters Vol.2 Records and Clothes.
with UNIQLO , without board

A new world that Ayumu Hirano encounters.
Vol.2 Records and Clothes.

Ayumu Hirano won the gold medal in the men's snowboard halfpipe at the 2022 Beijing Winter Olympics. Hirano, who has devoted so much energy and time to his sport that it could be said he has devoted his entire life to the challenge, has begun to look outside of the sport as if he were taking a breather. Where does his curiosity lead him? Wearing clothes from "UNIQLO," HOUYHNHNM's and Mr. Hirano enter a new world of ramen, coffee, and vinyl records.

  • Direction&Styling_Akio Hasegawa
  • Photo_Seishi Shirakawa
  • Hair&Make_Kenshin
  • Text_Shinri Kobayashi
  • Edit_Shun Koda

Uniqlo Clothing of the Day. . and the development of wear with UNIQLO.

This time, he styled it with cargo pants , a mock neck innerwear and a check shirt. He was particularly fond of it, saying it was exactly like his own everyday clothes.

. the thickness of the pants is exactly the size I usually wear. . The pants are not only thick, but they are lightweight and the material is easy to move around in, which I really liked. I would like to have a pair of these pants as a personal possession. The top also had a mock neck and was fleece fabric, but it was nice and thin enough to be comfortable. The shirt I paired with the top was also lightweight. The overall color was just like my normal self."

. Hirano is dressed in clothing from "UNIQLO". He and "UNIQLO" have formed a partnership since 2018, and are also friends who develop snowboarding and skateboarding competition wear together. Mr. Hirano's typical attention to detail seems to be on full display in their interactions.

I am very grateful to UNIQLO for supporting me until I am satisfied with the product, such as repeating prototyping and improvements more than 10 times. I would be happy if UNIQLO and I, as an active skater, could keep giving each other feedback to make things even better. I also think that fashion is a very important element in snowboarding and skateboarding, and since these sports are becoming more popular than ever before, I hope that I can pursue my own personal style, both in competition wear and in other areas as well.

In horizontal culture such as snowboarding and skateboarding, factors other than competition, such as fashion and music, are also important. Such cultural aspects may be the reason why Mr. Hirano went to the record store this time. Next up, in the third and final installment of the series, is coffee.

A new world that Ayumu Hirano encounters.
Vol.1 Ramen and Clothes.

INFORMATION

UNIQLO Global Brand Ambassador Site

www.uniqlo.com

GINZA RECORDS & AUDIO KURAMAE

Address: K2B 3F, 2-1-23 Kuramae, Taito-ku, Tokyo
Hours: 12:00 - 20:00 Closed on Mondays
Instagram: @ginzarecords_kuramae