Where shall we go wearing BEAMS?
VOL.1 Lambda Takahashi (Stylist)

Original items from BEAMS are very popular right now. BEAMS has a wealth of knowledge from American casual culture and a design sense that captures and reflects the current mood. By skillfully mixing these two elements, we create clothes that match the mood of today's people. The director, Motoki Yoshikawa, sets the direction of the brand. In this project, he invites guests whom he would like to meet and takes them to his favorite spots with "BEAMS" clothes. Through these places, we will get to know the personal side of the guests.
The first installment of this memorable series features stylist Lambda Takahashi. A man who leads the times, he headed for a vintage clothing store and a curry shop in Tokyo. But, as you would expect from Mr. Lambda, it was not a simple place to visit.

Photo_Yuya Wada
Text_Tsuji
Edit_Yuri Sudo

PROFILE

Takahashi Lambda

Born in Tokyo in 1977. Studied under stylist Haruhisa Shirayama and became independent in 2008. He has styled for magazines, advertisements, and celebrities, and worked as a staff member at "BEAMS" around the year 2000.
Instagram: @tkhslmd

PROFILE

Motoki Yoshikawa

After joining BEAMS in 2001 and gaining experience as a store staff member, he became a buyer of men's casual wear in 2012, and was promoted to chief buyer in 2015, where he currently serves as director.
Instagram: @yoshikawamotoki