Original items from BEAMS are very popular right now. BEAMS has a wealth of knowledge from American casual culture and a design sense that captures and reflects the current mood. By skillfully mixing these two elements, we create clothes that match the mood of today's people. The director, Motoki Yoshikawa, sets the direction of the brand. In this project, he invites guests whom he would like to meet and takes them to his favorite spots with "BEAMS" clothes. Through these places, we will get to know the personal side of the guests.
The first installment of this memorable series features stylist Lambda Takahashi. A man who leads the times, he headed for a vintage clothing store and a curry shop in Tokyo. But, as you would expect from Mr. Lambda, it was not a simple place to visit.
[Claire] Beams!Hooded flannel check shirt ¥14,300
. inspired by Middle Eastern fashions. . When I saw this shirt, it reminded me of the scenery when I went to Morocco. The bricks of the buildings were exactly this color. . I also added a hand-knitted hat to express the mood of the other side of the world. But on my feet, I dared to wear leather shoes, which added an element of refinement.
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