FEATURE | TIE UP

Translated By DeepL

Where Shall We Go Wearing BEAMS VOL.2 SHEN TANAKA (Artist)
Where are we going?

Where Shall We Go Wearing BEAMS VOL.2 SHEN TANAKA (Artist)

Original items from BEAMS are very popular. BEAMS" has a wealth of knowledge gained from American casual culture and a design sense that captures and reflects the current mood. By skillfully mixing these two elements, we create clothes that match the mood of today's people. The director, Motoki Yoshikawa, sets the direction of the brand. In this project, he invites guests whom he would like to meet and takes them to his favorite spots with "BEAMS" clothes. Through these places, we will get to know the personal side of the guests.
This time, we are joined by artist Shen Tanaka. She selected a record shop and a wine store in Shimokitazawa. Ms. Yoshikawa was carried along by the high-spirited Ms. Shen and got into the groove. We walked around Shimokitazawa with the two in high spirits.

SPOT 01: RECORD STATION

Coordination by Mr. Tanaka

The MA-1 from BEAMS is very voluminous and emphasizes the menswear look. It also makes my face look smaller, which is also attractive (laughs). The smooth look of the MA-1 is complemented by the uneven inner lining! (I'm sure you'll agree.

The overall color balance is very good. I often wear a grayish MA-1 with a charcoal gray innerwear. If I put a colored item together, the look changes completely, but I feel a sense of familiarity with the way the austere colors are matched! (I feel a kinship with this austere color combination!

INFORMATION

BEAMS 23AW COLLECTION

Official Site
Instagram: @beams_official, @beams_mens_casual