

Original items from BEAMS are very popular. BEAMS" has a wealth of knowledge gained from American casual culture and a design sense that captures and reflects the current mood. By skillfully mixing these two elements, we create clothes that match the mood of today's people. The director, Motoki Yoshikawa, sets the direction of the brand. In this project, he invites guests whom he would like to meet and takes them to his favorite spots with "BEAMS" clothes. Through these places, we will get to know the personal side of the guests.
This time, we are joined by artist Shen Tanaka. She selected a record shop and a wine store in Shimokitazawa. Ms. Yoshikawa was carried along by the high-spirited Ms. Shen and got into the groove. We walked around Shimokitazawa with the two in high spirits.
Official Site
Instagram: @beams_official, @beams_mens_casual