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New Woolrich winter outerwear and the daily lives of four people.
Life in Winter : WOOLRICH Outdoor Label

New Woolrich winter outerwear and the daily lives of four people.

Have you heard about the "Woolrich Outdoor Label" launched in 2018? This collection focuses on the basics of the historic WOOLRICH brand. The collection is universal, yet updated to suit the times, and gently attuned to the mood of the moment. This time, we focus on down jackets. We asked four people of various ages and titles, from stylists, designers, and vintage clothing store staff to SNS planners, to try on these jackets.

LIMONTA NYLON DOWN JACKET with Keita Sakuno It is both elegant and casual. The range is fascinating.

PROFILE

Keita Sakuno
SNS planner, PR

After working as a staff member of "Unattached Arrows & Sons" for 6 years, he started his own business. Currently, as an SNS planner, he directs SNS accounts for companies in a variety of industries, not only apparel.
Instagram: @_sakutty

SNS planner is an unusual job title, isn't it? What kind of job is it?

Sakuno:It's hard to describe in a few words, but it's like marketing or consultancy in social networking. We come up with effective strategies for the things we want to promote, find areas for improvement in the accounts, and modify them. I provide overall direction for the client's account.

What do you do on a daily basis for your job?

Sakuno: We check every possible social networking account on a daily basis. This is not limited to apparel, but includes other industries as well. I study accounts with a lot of buzz and followers. I also want to actively work with people from other industries.

Why is that?

Sakuno: I will be 28 years old this year, but my seniors and those who are one generation older than me and even older than that are so cool and have such a deep understanding of fashion and the way they express themselves. I really don't think I can compete with them. We have many hobbies and like to play games, but we are very broad and shallow. So, if we can gain knowledge of various fields and incorporate that knowledge into fashion, I think we can create something that our predecessors have not come up with. When I work with people from other industries, I find that I don't always understand what is common in the fashion world. That is very stimulating, and it gives me a sense of the value of fashion.

But I think the way you dress is very stylish.

Sakuno: Really? Thank you very much! I really like to wear dresses and traditional clothes. My previous job at "United Arrows & Sons" was also a store that placed great importance on dresses. There, I was taught the basics of how to dress, and I learned that it is precisely because of these basics that playfulness comes to life.

What did you keep in mind when coordinating this time?

Sakuno: Down jackets are casual items, so you have to be aware of the overall balance. I would feel a little insecure if I played too much with my whole body (laughs), so I added a jacket inside. I chose a jacket with a strong casual element rather than a dressy one to match the down jacket. I was also conscious of matching the color tone so that it would not float away.

I think the use of knit caps, gloves, and other small accessories also shows individuality.

Sakuno: I love the mood of the collection when Woolrich and Emme Léon Doré collaborated, and I wanted to express that atmosphere by incorporating the essence of the East Coast. The gloves are my favorite cashmere gloves from Johnston's, and I have many different colors. This time, I chose brown ones to match the beige down.

How do you like the Woolrich Outdoor Label down jackets?

Sakuno: The fabric is very nice. The nylon from Rimonta has an elegant sheen, which gives it a modern feel. The design is classic, so it is easy to match with traditional clothes like today's. I often wear a coat in winter. I often wear a coat in winter, but Woolrich's outerwear is easy to wear even for me. There is something classy or universal about them. Of course, they are also cool when worn in a more casual way, and I think the range of styles is very appealing.

INFORMATION

Woolrich Outdoor Label

Official Site
Instagram: @woolrich.outdoorlabel

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