Why Atmos is committed to real events.
HOUYHNHNM's: Last time you talked about the importance of real events, using "adidas Con by ATMOS" as an example. Have you had any events recently?
Kojima: "adidas. Kojima: We are doing various things, though not on a large scale like "adidas Con". . Recently, from November 23 to 26, we held a pop-up event at "atmos Shinjuku" to commemorate the 30th anniversary of the birth of the "GEL-KAYANO series" of "ASICS.
HOUYHNHNM's: I heard that Mr. Shunichi Kayano, the creator of "GEL-KAYANO," visited the venue.
Kojima: Yes . . it was an interesting talk. Also, on November 25, we held a "CLUB AIR MAX" event, a fan community for the "Air Max" that ATMOS presides over. MAX" event was held in a closed community.
HOUYHNHNM: I see. Is everything on site, Kojima-san?
Kojima: I almost always visit the site. Preparation can be difficult, but I enjoy the field.
HOUYHNHNM: Do you plan to continue with real events?
Kojima: Of course. Sneakers have a high affinity with digital, and everything tends to be completed online, but that alone is not interesting. . Whether it is the shopping experience in stores, or holding events such as pop-ups and fan communities. . I would like to continue to actively engage in offline efforts in the future.
