Where shall we go wearing BEAMS? VOL.3 Yoshifumi Egawa (Skater, Designer)

Original items from BEAMS are very popular. BEAMS" has a wealth of knowledge gained from American casual culture and a design sense that captures and reflects the current mood. By skillfully mixing these two elements, we create clothes that match the mood of today's people. The director, Motoki Yoshikawa, sets the direction of the brand. In this project, he invites guests whom he would like to meet and takes them to his favorite spots with "BEAMS" clothes. Through these places, we will get to know the personal side of the guests.
In the third installment of this series, we are joined by Yoshifumi Egawa, one of the leading figures of the Urahara movement and currently the director of "Hombre Niño". We visited a store related to skating, his life's work, and a craft beer shop he frequents on a regular basis. We take a closer look at Egawa's style, which skillfully blends play and work.

Photo_Yuya Wada
Text_Tsuji
Edit_Yuri Sudo

PROFILE

Yoshifumi Egawa

Born in Tokyo in 1972, he has been active as a professional skater since the age of 15 and is known as a member of Tokyo's leading skate team "T-19." In 1994, he opened "HECTIC," which led the Urahara movement. In 2012, he launched the brand "Hombre Niño," of which he is the director. Currently, in addition to this brand, he is also a designer for "XLARGE," and is involved in activities that connect his life's work with his creative work.
Instagram: @yoshifumiegawa

PROFILE

Motoki Yoshikawa

After joining BEAMS in 2001 and gaining experience as a store staff member, he became a buyer of men's casual wear in 2012, and was promoted to chief buyer in 2015, where he currently serves as director.
Instagram: @yoshikawamotoki