Where shall we go wearing BEAMS? VOL.3 Yoshifumi Egawa (Skater, Designer)

Original items from BEAMS are very popular. BEAMS" has a wealth of knowledge gained from American casual culture and a design sense that captures and reflects the current mood. By skillfully mixing these two elements, we create clothes that match the mood of today's people. The director, Motoki Yoshikawa, sets the direction of the brand. In this project, he invites guests whom he would like to meet and takes them to his favorite spots with "BEAMS" clothes. Through these places, we will get to know the personal side of the guests.
In the third installment of this series, we are joined by Yoshifumi Egawa, one of the leading figures of the Urahara movement and currently the director of "Hombre Niño". We visited a store related to skating, his life's work, and a craft beer shop he frequents on a regular basis. We take a closer look at Egawa's style, which skillfully blends play and work.

Photo_Yuya Wada
Text_Tsuji
Edit_Yuri Sudo

SPOT 02: FIVE TREES

Coordination by Ms. Egawa

Dermizax™️ reversible down jacket
¥39,600

. "I usually ride a motorcycle, so I selected this one because I thought it looked just right. . It's just as it looks, but it's lightweight and warm. I'm glad that it's reversible for a good price! And I love the color. Brown is pretty easy to use, and I can match it with anything. With black, it can be too deep depending on the tone, or too light depending on how the light hits it, so it's surprisingly difficult to use. In that sense, brown is convenient because you can just pick it up, put it on, and match it without having to put on anything else.

. The front and back of this down jacket have different looks. Mr. Egawa is wearing the military side, and when you turn it inside out, it becomes an outdoor-style design. . We dared to use the same color for both sides. In the past, there were down jackets that had different color schemes for the back and front, but in the end, you only wear the side with the color you like. So we designed this one in the same color so that you can enjoy the two different looks.