Listening to The Beatles is cool. Wearing The Beatles is cool too. | feature

The Beatles are cool to listen to.
The Beatles who wear them are cool too.

The Beatles. No one would argue that they are the most famous band in the world. John Lennon, Paul McCartney, George Harrison, and Ringo Starr have been loved throughout the ages, and in November 2023, their first new song in 27 years, "Now And Then," was released, creating a huge impact and excitement around the world. The Beatles' official online store has been renewed, and the apparel and accessories available only there are of interest. In particular, the apparel we pick up this time is different from the previous ones, with a somewhat Showa-era retro atmosphere. OKAMOTO'S drummer Okamoto Reiji and ALI vocalist LEO will be self-styling such apparel. The Beatles are cool to listen to, and The Beatles are cool to wear!

Photo_Takaki Iwata

Hair_Tomohiro Kogure( Okamoto Reiji / bloc hair), Taro Yoshida(LEO / W)

Writer_Ryo Tajima (DMRT)

Edit_Yusuke Suzuki

It's a little harder and fresher than anything I've done before."

For OKAMOTO'S drummer, DJ, and event organizer Okamoto Reiji, music is an essential part of life. How does Mr. Okamoto-Treiji view the existence of The Beatles?

First, we asked him to talk about what kind of impression he has of The Beatles and about The Beatles for him, while looking at their new apparel outfits. The interview took place at "Sleepless Play Lion," a sound venue in Shibuya that Rage-san usually frequents.

The beige pullover parka is paired with a thick jacket. The brown color goes well with it, and at the same time, the slightly larger size gives it a casual dress style. This jacket set-up was "We had a music video shoot today, and I was asked to bring my own set-up as an outfit, and I thought it was a coincidental match in terms of styling!

(*Looking at the back print of the parka) "It feels very fresh to have the members' faces in this color coding. I had never seen this kind of color image before. The graphics for the Nippon Budokan concert, too, are a bit hard to design. That may be a new point compared to previous merchandising. Combined with the long sleeve T-shirts mentioned below, the Showa-era retro design, which is distinctly different from previous apparel, should look fresh in the current era. The rubber soles on the feet also go well with The Beatles' apparel, creating a casual yet elegant styling.

This hoodie features the Japanese jacket of "I Want To Hold Your Hand," one of The Beatles' early representative songs, on the back, and the year of release in the UK, "1963," and the drum logo on the front. ¥12,100

There is a very good record shop in Hiroshima called This Boy. The name of the store comes from the name of the Beatles' song "This Boy" printed on the hoodie. There are many good record stores in Hiroshima.

By the way, the record store "Gis Boy" is a wonderful used CD & record store that is full of love for The Beatles, just as Rage says. If you are interested, please check it out. Maybe they have some of The Beatles' records from the past?