06:New Balance LUNAR NEW YEAR COLLECTION
Chinese New Year is the motif.

HOUYHNHNM: Last but not least, New Balance. Is it a pack of something?

Kojima: This is a seasonal collection called "Lunar New Year Collection" planned by New Balance China. This is an exclusive model sold only at ATMOS and New Balance in Japan.

New Balance "Lunar New Year Collection
Top two items / "M1906N" each ¥19,800
Center 2 items / "ML610T" ¥17,600
Bottom / "WRPD Runner" ¥22,000

HOUYHNHNM's: Lunar New Year, or Chinese New Year. There was a similar collection this year.

Kojima: There was. Has it been a year already since then?

HOUYHNHNM: And this, poof, it's hard to tell that Chinese New Year is the motif. I may have said the same thing last time.

Kojima: I might have been told. Please pay attention to the insoles in this work.



HOUYHNHNM's: All the insoles are green.

Kojima: This color is inspired by jade. The green of jade is a color that has a special meaning in China.

HOUYHNHNM: Mm-hmm. I see.

Kojima: Following this year, we will be holding another pop-up featuring this collection at the beginning of the year 2024, starting January 2 at the ATMOS Shinjuku store. We hope you will come and visit us.