04:HOKA TOR SUMMIT
This year's focus is also on hiking systems.
HOUYHNHNM: Next, [hoka]. This one?
Kojima: The "To Summit" is an arrangement based on the "To" series of hiking shoes. The upper is made of premium nubuck and the sole is Vibram.
Hoka "TOR SUMMIT" each ¥33,000
HOUYHNHNM's: HOUYHNHNM's has a strong image of run shoes, but why did you dare to pick up hiking shoes this time?
Kojima:It is true that the popularity of "Bondi" and "Clifton" shoes is strong, but there is a growing number of people who are looking for new "hoka" products other than those.
HOUYHNHNM: Oh. I see.
Kojima: For example, "Ora Primo," released at the end of last year, sold out immediately on the day of its release. There was even a line of people waiting in line at the store.
HOUYHNHNM's: "Ora Primo" is a recovery sandal with extra-thick laces, right? It is a bit surprising that those sold out immediately.
Kojima: I was surprised, too. I can't help but feel that Hoka's support base is expanding.