FEATURE | TIE UP

Translated By DeepL

Your Yak Pack fits into every lifestyle.
your life, your yakpak

Your Yak Pack fits into every lifestyle.

Simple is good. The things you love and truly use every day are the things that blend naturally into your daily life. YAKPAK quietly accompanies your individuality. How do three people living in modern Tokyo use this lifestyle brand born in Brooklyn, New York?

Style 01.
Reito Watanabe

Do a pleasant job,
I want to live comfortably.

- What kind of situations do you use your "Yak Pack" for?

Watanabe:I often go outside the store to display flowers, so I carry a variety of tools with me. . various types of scissors, ties, rags, etc. . . This bag has a lot of capacity, so I wanted to use it for work as well. It sometimes rains when I carry in and out, so the water-repellent finish is also very helpful.

- The bag matches today's outfit very well.

Watanabe:I loved the color of the bag. The overall light shade of glaze and the black hardware and other points give it a mature look. I often wear neutral-colored clothes, so the ideal coloring and simple design would be easy to incorporate into my daily outfits. I thought this type of shoulder bag might be a little cramped, but it was actually quite easy to use and convenient.

- Do you have any unique attire for a florist?

Watanabe:Some stores say that a florist shouldn't stand out more than the flowers, but I don't care at all. But I think I naturally choose something that blends well with everything. Personality-wise, I am also a very cooperative person (laughs). I choose things that will harmonize with each other, things that will never go out of style, and things that I can use for a long time.

- The very word "harmony" made it clear to me that the worldview created by Mr. Watanabe is expressed in the word "harmony.

Watanabe:If I have a healthy mindset, I am sure it will be conveyed to others. Work = living, so I want to do a good job and live a good life. Flowers don't talk either, but they are alive. It may be similar to the feeling of a baby or a pet. They don't speak, but they can communicate. Flowers have that kind of effect. I would like to play a role as a hub between people.

PROFILE

Reito Watanabe
Owner of "Faber

After gaining experience at a famous flower store, she opened "farver" in 2010. In addition to store work, she does bridal work, advertising photography, product development, and anything else she can do with flowers.

INFORMATION

【 product inquiries]

URBAN RESEARCH DOORS LUMINE Shinjuku

050-2017-9062
https://www.urban-research.co.jp/shop/store4/3_24/

【YAKPAK product inquiries]

YAKPAK Official Site

https://yakpak.co.jp/