FEATURE | TIE UP

Translated By DeepL

All you need to know about Autry's sneakers "now". People who wear them and people who talk about them.
Starting the week wearing your favorite AUTRY

All you need to know about Autry's sneakers "now". People who wear them and people who talk about them.

In the crowded sneaker scene, there is one brand that has been garnering attention. Its name is "Autry. Some of you must have seen the retro-inspired, authentic look of leather and the logo with the stars and stripes. The brand started in 1982, and although it was dormant since the 1990s, it was revived in Europe in 2019, and is now carried by renowned select stores and department stores around the world. In this issue, we delve deeper into the brand's appeal through both visuals and interviews. The model for the visual part is kyan, who is a regular customer of "Autry. In the interview, Hirofumi Kojima, director of ATMOS, talks about the brand's appeal.

SNEAKER 01 : MEDALIST The design was inspired by the sneakers of the 80's. .

MEDALIST ¥34,100

I like that they are very easy to wear and the design is simple," says model kyan. Says model kyan. She is a regular user of "Autry" sneakers and has been wearing them more and more often lately. I wear them when I go walking in casual clothes, and they also fit me when I go to a restaurant in elegant clothes.

HOODIE ¥29,700

His first choice was the bi-color model of the brand's signature "Medalist" sneaker, a pair inspired by vintage sneakers from the 1980s , with a soft calf leather upper.

." "Autry's apparel and shoes are simple, so I tried to balance it out with a bottom that has a design. . Lately, kyan says she feels like wearing just the right size tops. . I put a thick bottom there to balance the whole look.

SNEAKER 02 : REELWIND . The form is reminiscent of track shoes of the past.

REELWIND ¥31,900, COACH JACKET ¥30,800

New for this season, the "Reel Wind" sneaker is a running-style pair, designed to look like the shoes worn by the stars of the 1984 sports festival and its track events. The retro-inspired upper in the same colors is a combination of calf suede leather and nylon. The outsole design, inspired by the stars and stripes, is also distinctive.

kyan says, "I matched the green of the sneakers with the green of the coach jacket. The coloring is perfect for this season of green. The jacket is a simple design with the brand's logo printed on the chest. As kyan says, "It's easy to match with any styling," making it a convenient piece for early spring.

SNEAKER 03 : CLC An urban pair with a bash motif.

Lastly, the "CLC" is based on the "MEDALIST" but incorporates a bash design. This pair of sneakers is inspired by the kind of sneakers that look good on an urban basketball court, and has a sporty and urban look.

Trainer ¥36,300,. CLC ¥36,300

. kyan wore the "CLC" with a pair of logoed sweatshirts. The blue trim on the neckline and logo and the color combination with the denim make for a cool look. He is also of Australian descent and says, "I wear denim shorts with I call denim shorts "Jaws" (laughs). I always wear these shorts in Australia. I always wear these shorts in Australia, and I love the baggy silhouette. I like the baggy silhouette of these shorts," he says. "The clothes are simple and color-coordinated, so I like to wear a pair of sneakers like the CLC with a strong presence on my feet to complete the look.

PROFILE

kyan

Born in Australia in 2005. She is a Japanese mother and an Australian father, and is currently active in Japan as a model, posting her daily life and fashion on social networking services, where she has gained a large following of followers, especially young people. As an actor, he is scheduled to appear in "GTO Revival," a special drama series for the 65th anniversary of Kantele and Fuji Television.
Instagram: @kyanlm

Interview with Hirofumi Kojima Autry is a very balanced brand.

Following the visual part, here is an interview with Hirofumi Kojima Kojima, the director of ATMOS. Having worn and selected countless pairs of sneakers, what does Mr. Kojima think of the "Autry" brand?

PROFILE

Hirofumi Kojima

In 2000, he joined "Text Trading" (now Foot Locker ATMOS Japan). . Currently, as director of "ATMOS," he is in charge of overseeing the store's operations and buying. . He also appears in HOUYHNHNM's series "Monthly ATMOS.
Instagram: @koji198139

Kojima-san, what was your impression of "Autry" sneakers when you saw them for the first time?

Kojima:While ATMOS carries a large selection of sneakers from sports brands, we also carry fashion shoe brands, and we are especially careful to check out brands that are making their first appearance in Japan. I had a chance to meet "Autry" through a chance encounter, and I was very impressed with its use of high-quality materials. I was very impressed by the use of high quality materials, and I was interested in the luxurious look and mood of the brand.

So it was more of a "fashion" than a sport.

Kojima:Yes, it is. . but of course I also had the impression that it was sporty. I thought the balance between the two was excellent.

Did you find any overlap with the recent sneaker trend?

Kojima:Among the various types of products available, nowadays, there are a great many people who are looking for high quality products. People are becoming more discerning. In the past, sneakers priced in the 10,000s yen range sold well, but nowadays, sneakers priced in the 20,000s yen range are the norm. It is natural to look for a balance between design and quality, and more and more people are making decisions based on price.

I guess that means that the customers' eyes are becoming more and more critical.

Kojima:Yes, I agree. Even in this aspect, "Autry" is very well-balanced. You can tell by the quality of the products when you touch them. There is a quality that you cannot see just by looking at pictures on the Internet or social networking sites. I also wear "Medalist" sneakers on a regular basis, and they are made of calf leather, which is soft and comfortable for the feet. They are not the most affordable sneakers, but I feel that the quality is definitely worth the price. There is absolutely no compromise in the quality of the workmanship.

Kojima:Also, leather was chosen for the lining, and the toes are made of pile for a soft feel. . I was also impressed by the attention to detail in the parts that are not visible.

How about the design?

Kojima:They are very authentic and easy to match. The use of luxurious materials could have been designed in that direction, but it was not done. I think the charm lies in the fact that we subtract without adding. Also, the sole is original.

Autry" was born in the United States. The sole of the new "Reel Wind" is decorated with a star-shaped design inspired by the Stars and Stripes.

On the other hand, the outsole is designed to resemble the initial "A" of the brand.

Some brands use original uppers and existing soles.

Kojima:Another important point is that the sole is made from our original materials. They are also very light and easy to wear.

How is the response to the product in stores?

Kojima:It's very good. . it is still popular among those who want something better. Also, it is popular among inbound customers and women.

And for women, too?

Kojima:Women's models are really doing well. Sneakers are also getting a lot of fire from women these days; 20 years ago that wasn't the case, but nowadays one of the trends is that it's coming from women.

Autry" was originally born in the U.S. in the 80s, and after a period of dormancy in the 90s, it was revived in 2019. Behind this revival was rebranding, and it is said that members who were active in the high-brand business moved "Autry" into action. Is such a change in the brand also a factor in its current popularity?

Kojima:. I think that's true, of course. I think that's why "Autry" sneakers have a luxurious mood. I would say that authentic American design is combined with European sophistication. It's a beautiful fusion of the two, and the characteristics of both are well expressed.

What are your expectations for "Autry" in the future?

Kojima:. I would like to see you keep the current brand image firmly in place while, on the other hand, constantly proposing new models. This season, the "Reel Window" and "CLC" models have been added, and by doing so, the breadth of the brand will be broadened. . This means that there will be more points at which we can compete. Running shoes are strong at the moment, but when trends change, it is a relief to have models that can respond to the changes. . So I think it is a good thing to have more categories like this. Moreover, the brand is using premium materials and expressing the characteristics of the brand. As long as such colors are properly promoted, I think they will take root in the market.

INFORMATION

autry

Store List
Instagram: @autryglobal

Autry Laforet Harajuku

Location: Laforet Harajuku 1F
Open: 11:00 - 20:00
Address: 1-11-6 Jingumae, Shibuya-ku, Tokyo

Autry Pop-up Store

Dates: ~May 6 (Monday)
Location: RAYARD MIYASHITA PARK Nouth 1F N-7
Hours: 11:00 - 21:00
Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo

TOYODA TRADING Press Room

Phone: 03-5350-5567

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