FEATURE | TIE UP

Translated By DeepL

Learning from the new 10 eyevan, how beautiful design should be.
Making Elation by Design

Learning from the new 10 eyevan, how beautiful design should be.

”10 eyevan" was born in 2017 based on the concept of "beautiful tools”. Rather than releasing a collection every season, the brand maintains a stoic stance, releasing items only when they are satisfactory. The brand has announced a new collection for the first time in two years. This time, sheet metal is the featured material. This is an unexpected approach that is distinctly different from conventional creations, which have excelled in the use of classic materials and manufacturing methods. There existed a kind of stream of consciousness of the designer, Hirotaka Nakagawa. Together with Taisuke Nakamuro of Murofis, who is in charge of PR for this brand, we will touch on Mr. Nakagawa's ideas on design.

Time is a factor in whether what you are working on will reach a certain level of success.

How long have you been designing eyeglasses?

Nakagawa: I have been in the eyeglass business for about 25 years, and I have been in the design business for 18 of those years.

You've been doing this for 18 years, but do you feel that you are still running out of ideas, or do you feel that you can design more?

Nakagawa: I can still make glasses. I want to keep making glasses. But I wonder how long I can continue to make glasses. Not only in the eyeglass industry, but there are many people who have been active for a long time. In the field of art, Gerhard Richter is one such example, as is Hayao Miyazaki of Ghibli. This may be misleading, but I want to make glasses as if it were a hobby. So I always wonder how old I can make glasses. I always wonder how long I can keep making glasses.

Nakamuro: How old do you think you can make it?

Nakagawa: Hopefully, I would like to continue until I die, but at the very least, I would like to keep making things until I am about 80 years old. At the very least, I would like to keep making things until I am 80 years old. 30 more years. I don't know if my body will be able to keep up (laughs). I think time will tell whether or not I can reach a certain level in what I am working on. Of course, this assumes that I am not going in the wrong direction. So unless you enjoy doing it like a hobby, you won't be able to spend that much time on it. In that sense, my hobby and my work match each other, and since a certain number of customers buy my glasses, I don't think I am going in the wrong direction. I think the depth of my work will only increase as I do more and more.

Nakamuro: When you think of it as work, you can't help but feel that you are wasting your time. . but if you do it for fun, you can make the time very fulfilling. But if you enjoy doing it, the time you spend doing it becomes very fulfilling, doesn't it? The difference between the two can be seen in the results. I think it is a talent that you feel that way about design.

Nakagawa: I wonder. I am the type of person who goes with the flow, and I just happen to enjoy what I do. When I go out to eat at a restaurant, I always order the same dish. If I were greedy, I might be able to find a better dish, but then there would be no end to what I could order. In the same way, I feel that this job may be a good fit for me. I have a personality that thinks that way (laughs).

Do you have any goals for the future?

Nakagawa: I am currently in charge of three brands, 10 Ivan, Ivan 7285, and E5, and I would like to delve deeper into each of them. Now I just have to see how long I can do that (laughs).

Nakamuro: In the meantime, please set a goal of 80 years old.

Nakagawa: I wonder if I can do it , I'll do my best (laughs).

Be one of the first to try sheet metal at our directly-managed stores in Tokyo and Osaka.

Pre-sales of the new "Sheet Metal Series" of "10 Ivan" will be held from April 27 (Sat) at two directly-managed stores, "EYEVAN 7285 TOKYO" and "EYEVAN 7285 OSAKA". This is a great opportunity to get your hands on the new series one step earlier than the general sale scheduled for the end of May. Please come and see with your own eyes the quality of the materials and the strangeness of the parts. For details of the stores, please check the INFORMATION below.

INFORMATION

EYEVAN PR

Phone: 03-6450-5300
http://10eyevan.com

EYEVAN 7285 TOKYO

Address: 5-16-2 Minami-Aoyama, Minato-ku, Tokyo
Phone: 03-3409-7285

EYEVAN 7285 OSAKA

Address: 1-22-14 Shinmachi, Nishi-ku, Osaka-shi, Osaka
Phone: 06-6534-7285