Following the Sendagaya store, the Shinsaibashi store was reopened!

HOUYHNHNM's: By the way, the store in Sendagaya, Tokyo reopened at the end of March. How is the response?

Kojima: As a new concept store, we have attracted more attention than we expected. We have received many customers.


HOUYHNHNM's: What about other stores?

Kojima: On April 19, the Shinsaibashi store in Osaka reopened.

HOUYHNHNM: Oh. After Sendagaya, Shinsaibashi too.



Kojima: The Shinsaibashi store is the flagship store in the Osaka area. While following the spatial image of the Omotesando store, the flagship store in the Tokyo area, the store design was completed using Atmos Blue materials throughout, including fixtures and interior design.

HOUYHNHNM's: The Shinsaibashi area has many customers from overseas, and it seems to be attracting more and more attention.

Kojima: I have one more announcement. Following last year, we will be holding a pop-up to commemorate New Balance's "Grey Day. Day" pop-up event will be held at the Shinjuku and Sendagaya Atmos stores. The locations are the Shinjuku and Sendagaya stores of "atmos. The period is from April 27 to May 26.



HOUYHNHNM's: I see you are doing the "Gray Day" pop-up again this year. That's exciting.

Kojima: We are planning various contents to convey the history of "New Balance" and the appeal of gray. Please visit our Shinjuku or Sendagaya stores during the period.