02:ASICS SportStyle GEL-NYC atmos
The concept is "Blue Jewel".

HOUYHNHNM: The second is "ASICS. The second one is the popular "GEL-NYC.

Kojima:Yes. This is a joint work by the women's brand "LAGUA GEM" and "ATMOS.

Asics Sportstyle "GEL-NYC atmos" to be released June 22, 2024. ¥19,800



HOUYHNHNM's: What is the point of the arrangement?

Kojima: "LAGUA GEM" means "red jewel (=rubby)," but this time the concept was "blue jewel" in reference to the theme color of ATMOS, blue. The blue color is used throughout, and reflector material is used on the laces to express the luster of the gemstone.

HOUYHNHNM: By the way, are the sizes women's only?

Kojima: No, the size range is unisex . . I hope that not only women but also men who love sneakers will take note of them.