FEATURE | TIE UP

Translated By DeepL

Atmos's Hirofumi Kojima unravels the power of The North Face's new sandals.
THE NORTH FACE "RE-Activ Collection".

Atmos's Hirofumi Kojima unravels the power of The North Face's new sandals.

After-activity sandals made of EVA material are becoming a staple in the fashion scene as well as before and after sports and outdoor activities. To coincide with the release of three new items from THE NORTH FACE's RE-Activ collection, a pop-up will be held at the atmos Shinjuku store from June 8 (Sat) to 16 (Sun), 2024. How does "atmos," a leader in the sneaker scene, view these sandals? What is the appeal of after-activity sandals from the sneaker store's perspective? We interviewed Hirofumi Kojima Kojima, creative director of ATMOS. We also introduce style samples of two men and a woman wearing these sandals.

  • Photo (Product)_Yutto
  • Photo(Interview, Snap)_Yuko Yasukawa
  • Text_Issey Enomoto
  • Edit_Hideki Shibayama

Three models were born from a development concept that is typical of The North Face.

Re-Active Sneakers 11,880 yen
Re-Active Flip 9,900 yen
Reactive Slide 9,900 yen

Re-Active Sneakers 11,880 yen
Re-Active Flip 9,900 yen
Reactive Slide 9,900 yen

Re-Active Sneakers 11,880 yen
Re-Active Flip 9,900 yen
Reactive Slide 9,900 yen

They feel great the moment you put them on, but they tire after a long walk.... The North Face's RE-Activ Collection" by The North Face. The RE-Activ Collection is designed to be worn before and after mountain activities where the distance to the field is long, rather than during workouts in the city, and features a two-layer sole with different hardness. The sole has two layers with different hardness, which makes the shoes soft when putting them on, and gives the wearer a feeling of moderate resilience and stability when walking.

What does Mr. Kojima of "Atmos," who is in contact with various kinds of footwear on a daily basis, think of the "RE-Activ Collection," which was born with the approach typical of the outdoor brand "The North Face"? What does Mr. Kojima of ATMOS, who comes into contact with a variety of footwear on a daily basis, have to say about the RE-Activ Collection, which was created with an approach that is typical of the outdoor brand The North Face? We asked him to talk about it along with the current sandal situation.

INFORMATION

GOLDWIN Customer Service Center

Phone: 0120-307-560
www.goldwin.co.jp/tnf/

THE NORTH FACE POP UP STORE

Location: ATMOS Shinjuku
Address: Shinjuku South Avenue 1F, 4-1-1 Shinjuku, Shinjuku-ku, Tokyo
Hours: 11:00 - 20:00