Atmos's Hirofumi Kojima unravels the power of The North Face's new sandals.

After-activity sandals made of EVA material are becoming a staple in the fashion scene as well as before and after sports and outdoor activities. To coincide with the release of three new items from THE NORTH FACE's RE-Activ collection, a pop-up will be held at the atmos Shinjuku store from June 8 (Sat) to 16 (Sun), 2024. How does "atmos," a leader in the sneaker scene, view these sandals? What is the appeal of after-activity sandals from the sneaker store's perspective? We interviewed Hirofumi Kojima Kojima, creative director of ATMOS. We also introduce style samples of two men and a woman wearing these sandals.

Photo (Product)_Yutto
Photo(Interview, Snap)_Yuko Yasukawa
Text_Issey Enomoto
Edit_Hideki Shibayama

A lineup to suit every taste and occasion.

- The North Face's new sandals come in three models. What are the features of each?

Kojima: Let's start with the sneaker type. . They have the open feel of sandals, but with a heel, making them easy to walk in. The elastic shoe lacing system allows you to adjust the fit, and it is also nice that they are smooth to put on and take off. . They will also be useful in situations where you drive a car to and from activities.

Kojima: The flip type with thick tongs is the most open model in this collection. The sole is voluminous for a flip-type sandal, and the look is cool. Personally, I am most interested in this model.

Kojima: And the slide type is attractive because it is easy to slip on and off. The cover on the thumb part is a key point, and it supports kicking off when walking. They can be worn barefoot or with socks.

- Finally, what are some of the highlights of this pop-up?

Kojima: Sandals are becoming increasingly popular, and The North Face's new sandals offer a choice of three models to suit different tastes and occasions, which is a major attraction. We hope that you will visit our stores and compare a range of sandals to find the perfect pair for you.