FEATURE

Translated By DeepL

Shopping Addict 2024 July - Editor's Favorites - Part 2
Shopping Addict.

Shopping Addict 2024 July
~ Editor's Favorite ~ Part 2

If you were saying it was hot and hotter than ever, July is already over. The calendar says that we are approaching late summer. However, summer is not over yet, and our editorial staff's appetite for goods knows no bounds. You may find an item that catches your eye in this month's lineup. ⁉︎

Naoya Tsuneshige
Seiya Kato
Yuri Sudo
Soma Takeda
Hideki Shibayama
Amane Yasuda
LINE UP
  • Naoya Tsuneshige
  • Seiya Kato
  • Yuri Sudo
  • Soma Takeda
  • Hideki Shibayama
  • Amane Yasuda
01 20
Naoya Tsuneshige

Improved posture.

This heat has further aggravated my original reluctance to leave the house, and I often don't even step out of the house on weekends and holidays. So, what I do is to search for "hunchback," "rolled shoulders," and "warped back" on YouTube and do some stretching yoga. I've lived my whole life without such things, but it's surprisingly good.

Columbia

Columbia cap with sunshade

Weaknesses are defended to the death!

My hair is long, so my neck is basically hidden by my hair, but when it's hot like this, I can't help but tie it up. . Then, I am concerned about the direct sunlight on my neck, which is usually hidden and has no heat tolerance. As if to protect my weak point from the sizzling sun, I reached for Columbia's Bad Axe Pass Shade Cap, a cap with a so-called sunshade. As you can see, there is a large UPF 50 (UV protection rate of 98%) shade at the rear with the brand's original sun protection feature "Omni-Shade," which blocks a wide range of sunlight from the neck to the sides of the ears. It comes with adjusters, so there is no need to worry about it being blown away by the wind. Moreover, it is machine washable. It is a perfect cap for this kind of heat wave.
Each ¥6,160

Colombia
columbiasports.co.uk

TALKING ABOUT THE ABSTRACTION

Talking About the Abstraction T-shirt

Long-awaited re-launch of the brand!

Founded in Osaka in 2001 by vintage clothing geek Naoki Ichihara, Talking About Abstraction was inactive until close to the brand's 20th anniversary. Abstraction" is finally back. Inspired by vintage clothing, ethnic costumes, and antiques from around the world, the collection has a great impact, and we are thrilled to be able to wear the brand's items again! From the collection released four years later, I chose this T-shirt with a large design on both the back and front. The T-shirt, which is hand-dyed, proudly prints Kurt Cobain as he used to be, as captured by Charles Peterson, a photographer who has followed the grunge scene for many years. The fusion of the digital and analog worlds gives this new work, the first in a long time, a unique presence, and you won't find a trace of blank space.
¥24,200

Talking About the Abstraction
Instagram:@talking_about_the_abstraction

Rawlings® × THE STAND fool so good(s)

Rawlings x The Stand Fool Saw Goods Keychain

You can't help but want to get into hot water.

Having been a member of baseball clubs in elementary, junior high, and high school, I have had my hands in many baseball-related goods. But look at this, I am really surprised. This is the first time I have ever come across such an elaborately made product. And it's no wonder. This glove-shaped key chain is said to be the smallest glove ever made by Rawlings, a leading baseball equipment manufacturer, using natural leather and the same process as a glove. The project was set up at the Toranomon Hills Station Tower, where the store is located. Station Tower. GOOD(S), which has a shop in the Toranomon Hills Station Tower. The store has long had an official MLB corner, offering a variety of humorous baseball-related items such as a pure gold championship ring and a necklace made of plated material, but now the glove itself has been miniaturized and made into a key chain. Well, the enthusiasm of the director was tremendous . . and I take my hat off to the craftsmanship. (The key chain is made by hand, one by one. . Since each item is made by hand, the design of each item is different.)
Each ¥7,800

The Stand Fool Saw Goods
Instagram:@thestandgram

KEIMEN

Caimen socks

With a wish for a bountiful harvest .

Do you know the old Japanese saying, "More thunder means a better harvest"? It seems that this is not just a superstition, and that the nitrogen fixation by electrical discharges and the promotion of photosynthesis by plasma have a positive effect on crops. And, lightning is called "lightning" because it is like a good companion, or "wife," for the "rice" that brings a good harvest. I'm sorry to have to go on for so long, but these socks with the word "lightning" on them are from "Kaimen," a brand that produces many items inspired by agriculture. These socks are designed to be suitable for tinkering with the soil, and can be used not only for everyday wear, but also for "farming" and "field work. The product is a well-thought-out gem with "unique" ingenuity shining through in many places, such as the tracing of dirt-prone areas and sewing with black thread to make the dirt less noticeable, and the thicker fabric on the soles to reduce fatigue as much as possible.
Each ¥3,080

kaimen
Instagram:@keimen_products

Seiya Kato

A summer tradition.

Fans, wind chimes, mosquito coils . There are many things in this world that are called "summer customs. But, putting them aside, the thing that makes me feel the arrival of summer the most is a "mint shampoo" at my favorite barber shop. More than anything else, it makes me feel that "summer has arrived. Let's feel summer a lot this year, too.

Wrangler

Wrangler Jackets & Pants

A setup that makes you want to grow.

A leather set-up? Some may think it is, but this is a denim fabric with a special coating applied to its surface. The new product to be dropped by "Wrangler" this coming September will make a strong impact at first sight, and will be the very mainstay you will want to wear your sleeves with at the change of the season. The jacket is based on the "24MJZ," a minor change from the second model "11MJZ," and is constructed in the brand's quintessential "BROKEN DENIM. The longer you wear it, the more you get used to it, and the more you can enjoy its unique look as it ages, which is one of the main attractions of this type of item. The iconic four pockets on the front and action pleats on the back are still present, and we have a feeling that this denim set-up, which sets itself apart from the rest, will attract attention from many quarters! Of course it looks great as a stand-alone item, but for the experts, it should definitely be worn with the top and bottom! Fall is a short season, so it's a good idea to get a good idea of what you're looking for while you still can.
Jacket ¥33,000, pants ¥19,800

Edwin Customer Service
0120-008-503
wrangler-jeans.com

OBEY.

Obey's shirt

The hottest day of the year is the hottest day of the year.

With the heat wave continuing with temperatures exceeding 35 degrees Celsius, we want to stay as cool as possible, but we also want to enjoy fashion. For those who want to stay cool, we recommend the Obey shirt, which is roughly knitted and looks very breathable. Available in two colors, white and light blue, the cool and refreshing colors are perfect for the coming season. Obey has long been associated with original and catchy graphics, but recently it has been offering items with simple designs that anyone can easily wear. The brand has many items that I am personally interested in, such as a linen set-up with an addictive dry feel and shorts with excellent quick-drying properties. Up until now, the main sales channel has been the online store, but in April, the long-awaited flagship store opened in Harajuku, so the full lineup can now be picked up in person at the store. At "OBEY TOKYO," drinks are also sold in the store, so with a freshly brewed coffee in hand, you can find the perfect summer lineup to beat the heat.
¥19,800

Obey Tokyo
2F JUNK YARD, 4-26-28 Jingumae, Shibuya-ku, Tokyo
03-3402-0831
obeyclothing.com

CLARKS ORIGINALS

Clarks Originals Boots

It's a true don't-miss.

I used to wear sneakers exclusively, but in my 30s, I suddenly became interested in leather shoes. I tend to wear loose-fitting clothes on a daily basis, so I thought that shoes that were too clean would not suit my style, and I thought, "If only there were shoes that were rugged yet sophisticated and versatile..." But I couldn't get my hands on them. But finally, I found one. I finally found a pair that solves my selfishness. It is the "DESERT TREK XL," a new pair of shoes from "Clarks Originals. The greatest feature of the DESERT TREK XL is its classic design that reminds us of the good old days, and its high level of practicality that can respond to various feeds in the modern age. The strong leather upper is combined with a cleated EVA sole that combines high levels of lightness and cushioning and a step heel to protect your precious feet even in the toughest environments, yet they are always comfortable to wear. There are many masterpieces of the brand, but the DESERT TREK XL will be very popular. It will be available in two colors, black and brown, but I vote for this one.
33,000 yen

Clarks Japan
03-5411-3055
www.clarks.co.jp

REVOMAX

Bottle of Revomax

Your own personal bottle.

Revomax, a company that enriches people's lives through innovative inventions, presents these bottles customized with the "BY YOU" service, which allows customers to choose a bottle and cap from a wide range of products. The bottles are available in six sizes, from 266 to 950 milliliters, and can be used in a variety of ways depending on the situation. Since I was looking for a bottle that I could use when I play futsal, which is a weekly pastime, I chose the 592-milliliter type, which is the second largest. I have a 20-minute bike ride to the futsal field, and the chilled water I put in the bottle when I left home was as cold as if I had just put it in a few minutes ago. This is due to the double-layer vacuum-insulated structure, which is not affected by outside temperatures, and can keep hot drinks cold for 18 hours and cold drinks warm for a whopping 36 hours. In addition, the cap has a unique internationally patented structure that not only opens and closes with a single touch, but also seals tightly, so there is no risk of spilling the contents inside the bag. It is sure to be useful for camping and festivals.
Main body ¥5,720, Silicon cover ¥1,100

Revomax
store.cored.co.jp/pages/revomax-home

Yuri Sudo

Utada Hikaru.

Her songs played thinly in the entertainment district, her songs played coarsely in the junk stores of Takadanobaba, and her songs blasted at home, all of them gave me energy to live, but Saitama Super Arena was filled with energy hundreds of times more than that. I love Hickey, humble and tank-top worthy, happy 25th anniversary !

Allege.

Arledge V-neck knit

Nice neck condition.

Arledge is a brand that explores the possibilities of everyday wear without being overbearing, based on the concept of "standard items that you can always find in your closet. Among the new fall/winter collection, this V-neck knit may especially appeal to HOUYHNHNM's readers. The collar, hem, and sleeves are each designed with ribs that are tightly knit, giving the knit a fresh look even though it is a shape we have seen before. The issue of the compatibility between the neck and the frame has always been a problem, but with a V as shallow as this, it can be used like a crew neck, and it seems to be in a position not to participate in the neck debate in the first place. The deep red and casual navy would look great with dead leaves and snow. I would like to continue to follow "Arledge" with the thought that these items will eventually become 10-year players in my closet.
¥35,200

colors
KARI3E, 5-36-6 Jingumae, Shibuya-ku, Tokyo
03-5778-3782

POLYPLOID

Polyploid jumpsuit

I want to look good.

I think there is a big wall between those who can wear a jumpsuit easily and those who can't. Even if the item is good, the wearer may be made to wear it, or more specifically, it may look like a crude work suit. Even if the quality is good, depending on the wearer, a jumpsuit can give the impression that the wearer is forced to wear it, or more specifically, that it is a crude work suit, making it a very difficult item to wear. In short, a jumpsuit is an item that tests the wearer's own style... This is an exaggerated interpretation on my part, but I am sure it is not far off the mark. The new piece introduced here is from Polyploid, and for the first time, I felt the need to train myself daily in order to wear it, and my back was straightened. It is a plain weave, thin striped suiting fabric made of a fine wool yarn called "Wool Tropical," and has a beautifully interesting bounciness when you move your body. . While it is elegant, I feel that it is even broad enough to be worn with arms rolled up in a messy way, wrapped around the waist, or even worn with old clothes. Ah, I like this kind of jumpsuit, and I want to look good in it!
¥88,000

online.poly-ploid.com

HEREU

Helleu sandals

Blooming loafers .

I have reapplied the soles of my first pair of " Hellews " that I bought about 3 years ago. This is the first time I have ever done such a thing. Although I am a fashion lover, when it comes to shoes, I have worn them out and worn them out and worn them out. I am ashamed to admit that I have been so loveless with my shoes. . So I am truly happy to have found a brand that I can wear for such a long time. But enough of my personal feelings, let me tell you about the new collection. The shape is the standard loafer that the brand has been offering until now, but the flower motif is applied to the entire shoe, and combined with the leather, it gives it a spicy atmosphere. Incidentally, this pattern was inspired by the theme of the collection, the Mediterranean countryside, and the wallpaper of a house in a country town in Spain. The embossed pattern gives the shoes an interesting expression as you walk around. Although they may look gaudy when viewed alone, they play a witty supporting role when matched with clothes. Ah, I like "Helieu" even more now that I know that such a handbill is also available.
¥83,600

Heliew Japan Official Online Store
hereustudio.com
Only DARK BROWN is available at the official online store.

ONE EAR BRAND

One-Ear Brand Bandanas

Microcosm, I guess.

In addition to its versatility, the bandana has an individuality of design that stands out because of its small field of use. Bandanas are different from handkerchiefs and scarves, and I feel that they have endless possibilities. I have been collecting them in thrift stores, but I found a brand new one, and I would like to introduce it to you. One Ear Brand was founded by Jonathan Lukasek, a bandana specialist based in Osaka, Japan . The one-ear bandanas are made in Japan using custom-made fabrics. The patterns are drawn by a Japanese-American artist named Yurika Cherise Shikai, and the richness of the designs is astonishing. From left to right: one inspired by "Elle Bean" and "Muneyoshi Yanagi," one expressing the beauty of moths and cocoons, and one with a cherry blossom motif (only this one is by Italian illustrator Alessio Vitelli). This is too much to describe here, so please refer to the following pages for more details.Official HPPlease visit us at Thanks to this brand, I have a feeling that the base of bandanas in Japan will expand.
From left to right: ¥8,800 , ¥11,000 , ¥8,000

one-ear brand
oneearbrand.com
Instagram:@oneearbrand

Soma Takeda

Here we are , a new era.

A month after its release, the Apple Vision Pro" , I finally experienced it. I had heard rumors about it, but it was extraordinary. The dinosaur that jumped out in front of me was so realistic, I was so shocked that I was scared out of my wits. I am sure that smart people are now thinking about what to do with this technology, and I can't wait to see what the future holds. But on the other hand, I also realized that there are advantages to going to live concerts, sports games, and other events.

GRIP SWANY

Grip Swanee Shorts

Shorts x Polartec.

Shorts with Polartec. At first, I was like, "What? I was also puzzled at first, but it was "Grip Swanee" that created such a rare item. Some might say, "Isn't it too hot to wear Polartec in the summer? But, as you can see, the shorts allow air to escape, and because of the material's softness, they do not stick to the skin even when sweating, so you will notice how comfortable they are when you put them on. Also, the surface in contact with the skin is moderately warm, which is very convenient when you are indoors in an air-conditioned room. Of course, you can wear them as a fashion item, but I personally recommend using them as pajamas or casual wear. In this season, it would be perfect for festivals held at high altitudes. You only need this one piece of clothing regardless of the time of day or night.
¥10,780

grip swanee
www.grip-swany.co.jp

MONOLITH

Monolith tote bag

The best solution for tote bags.

Until now, I have always used a backpack as my work bag. However, when I carried a computer and other various items in my bag, it became quite bulky, and I sometimes found it difficult to move around in crowded places such as trains and clubs. At such times, I tried using a tote bag I received as a gift and noticed for the first time how easy it was to maneuver. Personally, I like souvenir-like tote bags, but the basic premise is that the fabric and handles must be firm, as I have to carry my computer in it. The one that matched these requirements was that of "Monolith". With a magnet-type pocket on the outside for storing a smartphone or other items, a PC sleeve in the main compartment, and a variety of organizer pockets for an iPad, notepad, or other items, this bag allows an editor to carry the necessary belongings without stress. The all-black, tasteless design also allows the bag to be coordinated with any outfit, making it the perfect finishing touch for an everyday bag. I would like to use it in two ways: as a backpack when carrying a lot of luggage, and as a tote bag when going to places where there are a lot of people.
¥31,000

monolith
www.monolithpack.com/shop

ayame (feminine flower)

Iris's Glasses

Glasses , return match.

Since I lost my glasses three years ago, I wear contacts only when necessary. However, doing so has often caused me trouble when I unexpectedly go to the movie theater. So I started thinking about returning to wearing glasses. The ones I had before were the classic titanium Boston type, so I picked up a pair of "CENT" from Ayame, thinking I wanted something a little different. The browline across the front is iconic, and at first glance it may seem too assertive, but for me, whose eyes and eyebrows are somewhat far apart, the design makes me feel more comfortable with my face. Also, I feel that the slightly drooping silhouette gives my face a softer impression. Since the weather is likely to continue to be one where I will be wearing only a T-shirt for a few more months, I think I will let the glasses take care of the fashion play.
¥49,500

iris (flower)
ayame-eyewear.com

PESCALLY.

Pescary socks

Fisherman's Wisdom.

Here every day, just walking from Shibuya station to my office for about 10 minutes, I break out in a waterfall of sweat. . It's the same with my feet; not only do they get steamy, but the smell at the end of the day is also bothersome. So, when I was looking for socks to help me get through the summer, I came across a brand called "Pescary. The meaning behind the name is "to help fishermen. We interviewed fishermen who work hard on boats about their problems with socks, and the brand's products are the solutions to those problems. The short type we picked up this time uses a material based on Japanese paper. They are water absorbent, quick drying, lightweight, and breathable, and feel smooth to the touch, so you can wear them all day long without worrying about stuffiness. Also, this is my personal feeling, but I feel that the toe, heel, and sole pile, thanks to their cushioning properties, also have the effect of improving the comfort of the shoes. In any case, if you are in need of summer socks, " Pescary " is worth a try.
Each ¥1,760

pescary (E. coli strain)
store.sukeno.co.jp/pages/pescally

Hideki Shibayama

HOUYHNHNM's summer that burns every year.

I was in the mountains every day for trail running races and photo shoots, so I was as sunburned as a boy in Southeast Asia. Looking back, last year I was parading around the Hamacho area in preparation for the opening of TOTOKEN, and the year before last I was busy racing in the "HOUYHNHNM's x SALOMON Summer Fun Tour". Every summer I spend at the HOUYHNHNM editorial office, I get sunburned (laughs).

Graphpaper

Graphpaper shirt

Even bigger .

The "Broad L/S Oversized Regular Collar Shirt" is a classic of Graphpaper that I have been wearing for 7 to 8 years. I use it all year round because of its high quality broadcloth appearance and lightweight, soft fit. I love not only the material, but also the big silhouette that allows me to wear it loosely, and I heard that a new size, slightly larger than the previous free size, has appeared on the market. I immediately acquired this one when I heard the news. The armholes and body width are extremely wider than before, and the yoke is set lower. Perhaps because of the fine detailing, the silhouette is elegant and rounded, despite being quite oversized. This size also allows for good ventilation, and in this season, it goes great with shorts. If I were to buy another one, I would have a hard time deciding which size to choose.
28,600 yen

Graphpaper Tokyo
03-6381-6171
graphpaper-tokyo.com

On

Tank tops on

Here's a summer run.

. it's hot. . it's just too hot. If you are sweating just walking outside, you must wear Cool Biz running clothes. Even after sunset, I'm sweating so much that I feel like I don't need sleeves, so I think it's time to buy a new tank top. This one I picked up from ON is a lightweight, quick-drying, stress-free piece. The body is made of 92% recycled material, which is environmentally friendly. . The ultimate in minimalist design. Personally, I think that ON's apparel all looks sophisticated, and I don't mind wearing different brands on the top and bottom. The image of shoes tends to precede the apparel, but I also recommend the clothing.
¥5,830

ON Japan
on.com

ASICS SportStyle

ASICS Sports Style Sneakers

A retran that never gets old.

Mesh, leather, silver parts . Because of the complexity of the upper construction, many different colorings are possible, and just changing the color gives a completely different look. I think this is the reason why we want many pairs of retro running shoes. The same is true of the "GEL-NYC 2055," a derivative model of the "GEL-NYC" to be released this summer. GEL-NYC" has been often seen in cool colors such as black and gray, but the use of light blue, pink, and orange with white as the base color gives it a gentle and refreshing design. They are sure to become an accent not only for light summer styles, but also for fall and winter, when dark tones tend to prevail. Retro running shoes will never get old.
¥17,600

ASICS Japan Customer Support Department
www.asics.com/jp/ja-jp/mk/support/contact

TELIC

Telic Sneakers

Actually, sneakers too.

The end of the rainy season has been announced, but the weather in Tokyo has not been so good. Some say it is because the sports commentator is in Paris (laugh), but I don't think I will be without waterproof shoes for a long time to come. The shoes introduced here are "ALLROADS" by "Telic. As the name suggests, these are all-terrain, all-weather models, with waterproof and slip-resistant features while maintaining the brand's signature recovery function. The thick EVA midsole is lightweight and has excellent cushioning properties, despite its appearance. The insole also features "Finger Free," a proprietary technology developed based on morphology. Terric" not only offers recovery sandals, but also excellent sneakers.
¥16,500

Telic Japan K.K.
telic.com

Amane Yasuda

First time to Fuji Rock .

I attended "Fuji Rock Festival '24" for an interview! I had the impression that it was going to be tough, but ... the weather was relatively good and I enjoyed it very much. Among the most impressive performances were Glass Beams, THE YUSSEF DAYS EXPERIENCE, and C.O.S.A. x KID FRESINO, which I saw at the Palace of Wonder area.

SUNDAYS BEST

Sunday's Best T-shirts

Souvenir T. Setagaya.

Sunday's," which has a store in Setagaya The original T-shirts of "Sundaze Best" are my favorite this summer. I used to visit the store occasionally when it was in Nakameguro, but the other day I went to the new location for the first time. From the exterior to the interior, I want to live in a house like this! I wish I could live in a house like this! I would love to live in a house like this from the exterior to the interior! Best", so of course the original items are all to my liking. This T-shirt with Yoohoo and animal motifs is a graphic T-shirt designed by Hiroki Yokose, the owner himself. It is affordable enough to stop by and buy, just like a souvenir T-shirt. The cheapness of the T-shirts, in the best sense of the word, is also a good thing. The font and color scheme are also stylish, as you would expect from American vintage clothing. This is a hip item found in Setagaya with a local feel!
Each ¥5,500

Sunday's Best
Instagram:@sundaysbest_yok

OZISM × rig footwear

Ozism × Rig sandals

Recovery Setter.

It has been a bit of a rule for me to wear shoes other than sandals even in the summer because of my casual attire.... . but with the heat as expected, that is not the case this year. . I was looking for a variety of sandals, and I was interested in a pair of "Ozism" sandals sold at "COVERCHORD. OJISM is a label created by Jun Takahashi of Undercover and Takayuki Fujii, designer of Non-Native. The two of them both like and wear "Rigg" sandals in common, which led to the release of this label. The interesting thing about this item is that the design is based on the traditional yukideta (geta), while maintaining the soft and comfortable feel that is a characteristic of Rigg's items. The exquisite wabi-sabi color is also noble and very much to my liking. With this item, summer attire, which tends to be too light, can be finished with a slightly more mature look.
¥20,680

COVERCHORD
coverchord.com

Gramicci

Gramiche Skirt

Dear HOUYHNHNM's girls.

Gone are the days when skirts were overwhelmingly mini-skirts, and these days I prefer this kind of taste. When all I wear is pants, I sometimes feel like wearing pants. HOUYHNHNM's girls can understand this, can't they? This skirt by Gramichi is made of a special fiber that gives it a cotton-like texture and a dry touch that is comfortable to the touch. The drawcord on the inside of the hem can be tightened to create a balloon-like silhouette, which is also cute. . Of course, the iconic webbing belt is still in place. The front pockets are also convenient for storing small items! For me, who doesn't like to carry a bag as much as possible, this is a very important point. Personally, I would like to wear them around town, not in the outdoors. It would be fun to coordinate them with socks.
¥13,200

Gramiche
gramicci.com

STANLEY.

Stanley Tumbler

Two roles in one.

When I first saw this product, I took the liberty of designating it as a masterpiece, because the Stanley "Everyday Can Cooler Cup," which was newly introduced in June, seems to be quite useful. This is an excellent product that serves as both a can sleeve and a tumbler in one. It can be used for everything from a single can to camping! For example, you tend to avoid long cans of beer in summer because they get lukewarm, don't you? No need to worry about that anymore, as the tumbler comes in two sizes to accommodate 350ml and 500ml cans, so even if you drink outdoors, you can enjoy every last drop of your beer. Of course, it can also be used as a tumbler by directly filling it with drinks. The included straw makes it easy to use while on the move, which is a good guess. Hydration outdoors is a must in summer, and with this product, you can avoid the discomfort of having your drink become soggy.
0.29L ¥4,840 , 0.44L ¥5,720

Stanley
jp.stanley1913.com

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