We can rethink the meaning of the word "formal".
BOUTIQUE × HOUYHNHNM Made by '47 the formal CAP ¥8,580
And one more thing. We also made a cap from "forty-seven ('47)," a brand that Kaneko-san is a fan of, and embroidered "the formal" embroidered on the cap.
Kaneko: We also received a request for a cap, so we thought about what would be good. When the direction of the shirt became somewhat clear, the word "the formal" came to mind. formal" came to mind. It may sound like a joke, but the shirt is very formal. I thought to myself, "In a sense, this fashionable way of thinking is something I have been pursuing for a long time.
The shirts are made with the intention of being tools, but at the root of it all, they are fashionable, aren't they?
Kaneko: Nowadays, we don't have to wear suits with shoulder pads and hair cores just because they are formal, do we? It occurred to me that if the meaning of the word "formal" were interpreted in a modern way, it could be interpreted a little more broadly. For example, the leather sneakers I am wearing could be considered leather shoes, and the slacks I am wearing are made of a silk blend for a casual look. I thought it would be nice to have something playful like that. Nowadays, you can go to a nice hotel dressed like this, so I thought it would be a good idea to rethink the meaning of the word "formal.
It is true that the meaning of "formal" may change with the times.
Kaneko: . It would be interesting if this idea of casual-derived formality, or rather, the idea of casual-derived formality, permeates the market. . You could even dare to polish leather sneakers with Saphir cream.
I think this way of thinking is also in line with the word "HIP" that you advocate in "HOUYHNHNM".
Kaneko: American car advertisements of the past also used the word "the formal" was used in American car advertisements in the past, and native speakers also have such a conception. So it is not necessarily wrong. I thought it would be interesting if we could continue to make products based on this idea, such as five-pocket jeans with a crease to make them look like slacks.
. It seems to expand the interpretation of how to wear it, doesn't it?
Kaneko: . Yes, that's right. For this shirt, I wanted to match it with a very classic bottom, such as a Levi's® 501® or a regular pair of chinos. . On the other hand, if I were to wear it with slacks, there would be room to add some fun, such as a G-Shock on the arm.
I wonder if the wide range of casual yet dressy styles brings about this blank space.
Kaneko: . maybe. For slacks, a sweatshirt over a shirt might be worn over the shoulders, or jeans might be made in England in a cable knit. Casual, traditional, or dress . I think it can be used for a variety of occasions. . This range is what makes it so appealing, isn't it?
