Case 03 Kenichi Kawamura (Owner, KEBOZ) Item A_VERTHER RS LE 24.1
PROFILE
In 2017, he launched . Aiming to create a community with fashion as its starting point, he is also noted for his activities that crossover various cultures, including the development of a izakaya (Japanese-style pub) at his local Asahikawa store.
The VELCRO type "VERTHER RS LE 24.1" has a sole and comfort that is designed for running shoes, but the upper is designed to look like leather shoes, so I was betrayed in a good way by Mr. Kawamura's outfit.
Kawamura: Of course, they should go well with jackets, but they can also be worn with a rough style like this, and I think they are a pair that can be easily matched with anything. They are easy to walk in, and the Velcro closure makes them easy to put on and take off. The gentle texture of the suede is lovely, and I think they are an unusual shoe in terms of design.
What is the key to styling?
Kawamura: I was conscious of the suede material, so I added sweatpants from "Keboz" to break it up and add a touch of color with the fleece.
Item B_MODULARIZE V1 24.1
Please tell us about the styling of the "MODULARIZE V1 24.1".
Kawamura: I liked the sporty look and the red laces as an accent. Today, I decided to go with a set-up style, thinking of using the laces as a color accent while keeping the entire body in navy to match the shoes.
Kawamura-san, how are your sneakers doing these days?
Kawamura: Retro running shoes are the current mood. In terms of functionality, I'm looking for shoes that are easy to walk in, and with the weather being unstable, waterproof shoes are probably on the rise. In that sense, these shoes have the sporty look and functionality I'm looking for. Since the typhoon season is coming, I'll be wearing them quite often.
How do you like Kebozu these days? Any changes?
Kawamura: Well...I have been planning this project for a long time, and the quality is getting better and better, but the fundamentals are the same. Trends change, but we continue to do what we do. In terms of customers, we often have an image of being somewhat young, but seven years have passed since we started our brand, and we are seeing an increase in people in their 30s and 40s, as well as families.
