Shopping with someone in mind. We want to propose new value.
What specific measures will be implemented in the "WILL YOUR WINGS" campaign?
Abe: One of the services we will offer is to sew tags made for this campaign onto customers' valuable boots.
Abe: The tag can be personalized with the name of the wearer and the name of the person to whom it was given. Sewing machines will be available at the store, and craftsmen will do the work. The campaign will continue after this event, so we will be able to keep the boots for those who wish to receive them and hand them over at a later date once they have been sewn on.
It's not often that you make your own purchases with the intention of giving them away to someone else.
Abe: We want to propose such new values. Isn't it wonderful to think of someone when you are shopping? You can leave a picture of when you bought the boots, and when you give them away, you can look at the picture and talk about your memories. I think this makes people cherish the boots even more, and the recipient can also feel the value of the boots. It also gives them a chance to think, "Why did they do that to me?
Abe: In addition to the tags, we will also give away these shoe bags as novelties in the campaign. We would be happy if you could put your shoes in these bags and give them away.
The T-shirt you are wearing is also very cool.
Abe: I made this one for this occasion, too. WILL YOUR WINGS" is a cool phrase (laughs). (Laughs) Also, for this campaign, I made a special collaboration model with actor Steve McQueen. He is a big fan of "Red Wing" and used to wear their boots a lot. That kind of style can be passed down from generation to generation, can't it? I made these boots as a symbol of that.
Styles 278 + 4278 The Steve McQueen Custom Edition.
(Information on how the boots will be sold at the Red Wing Shoe Store will be announced later on the official website & SNS)
I see that the "Classic Moc" is based on the 6-inch "Classic Moc".
Abe: That's right. Based on the iconic "Red Wing" model "875," this one is also made of the typical Oro Legacy leather. It seems that Mr. McQueen was also a fan of boots made of this material. The small details are specially designed, and where speed hooks are used, the sole has been changed to black traction tread.
The best part is the engraving on the heel. It is signed by Mr. McQueen and his cherished racing number "278". This number was McQueen's racing number when he represented the United States in the historic "ISDT" motorcycle race held in Erfurt, East Germany in 1964 during the Cold War.
