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from JUN OKADA MESSAGE
What kind of brand "Remi Relief" is for you?
rice field in the charge of a nominal holder (ritsuryo system)The brand is based on the good old days of America, but customized in a modern way. At the same time, my image of the brand is that of "modern clothes" made with a proper background.
What is the theme in the photos (world view) of each look of this special coordination?
rice field in the charge of a nominal holder (ritsuryo system)First of all, I decided with Mr. Araki that I wanted the brand to be based on culture, surfing, and the sea. With Mr. Inotsuka, I thought it would be interesting to style the collection with young people who are interesting and have a certain appealing atmosphere. With Mr. Kobayashi, we chose to boldly use actors with human qualities. With Katagai, I was conscious of creating a colorful world. With Mr. Hattori, we shot a look based on the new idea of using all of the Remi Relief models because there are so many.
What were you consistently conscious of while shooting this project?
rice field in the charge of a nominal holder (ritsuryo system)Each stylist's view of the world should be fully expressed. We also discussed and coordinated with the stylists so that the overall balance of each look would be achieved.
How do you usually deal with fashion and clothes as a photographer?
rice field in the charge of a nominal holder (ritsuryo system)The subject to be photographed. Capturing universal beauty.
What is your personal favorite Remi Relief item of the season?
rice field in the charge of a nominal holder (ritsuryo system) It's a big size flannel shirt. I personally wear flannel shirts all the time, but I have never really worn oversized ones.
What kind of person is Goto-san, the designer, to you?
rice field in the charge of a nominal holder (ritsuryo system)His personality is natural. However, he is stoic when it comes to making clothes. I think this good balance is reflected in his clothes.
What are your expectations for Remirelief in the future?
rice field in the charge of a nominal holder (ritsuryo system)I hope you will continue to create Remi Relief's world view forever and ever.
Jun Okada
Born in 1980. Born in Tokyo. After working at a studio, studied under Taro Mizutani, and became an independent freelance photographer in 2009. Belongs to BE NATURAL. Currently working mainly for fashion and culture magazines, as well as for numerous brand image advertisements.