What is the appeal of sneakers with Gore-Tex® fabrics?
Huynem: There were many models with Gore-Tex fabrics this time.
Kojima：It was not a conscious decision, but it turned out that way. In fact, regardless of brand, sneakers with GORE-TEX® fabrics are very popular at ATMOS.
Huynem: Why are Gore-Tex Fabric-equipped models so popular?
Kojima: I think this is because Gore-Tex itself is recognized as a "brand" and its value and functionality are highly valued. If it has this tag on it, there is no doubt about it.
Huynem: Indeed. It's a sign of trust. There is a sense of absolute security.
Kojima: Actually, I am a Gore-Tex believer myself. I have a lot of shoes and clothing with GORE-TEX® fabrics.
Huynh Nam: In fact, Gore-Tex is suitable for Japan's rainy climate.
Kojima：No doubt about it. I don't like to point an umbrella, and I always carry a Gore-Tex jacket in my bag.
Huynem: By the way, have there been any new developments at "atmos" recently?
Kojima: On October 31, the Harajuku store will fully reopen. What I would like to draw your attention to is the interior.
Huynem: This interior may be .......
Kojima: We have recreated the interior of ATMOS as it was when it opened 24 years ago in 2000.
Huynh Nam: Oh, I knew it. The concept of a boutique that offers suggestions for sneakers, and the display method of neatly arranging carefully selected sneakers on box shelves is commonplace today, but at the time it was groundbreaking.
Kojima：That brings back memories. 2000 was also the year I joined the company.
Huynam: I mean, it's been 24 years already. ...... The months go by so fast.
Kojima: And next year will be the 25th anniversary year for ATMOS. We will be preparing a variety of commemorative models and events, so please look forward to them.
