From bourbon highballs to original cocktails. A new way to drink and enjoy Wild Turkey experienced at an outdoor festival.

Of course, not only original cocktails but also bourbon highballs were very popular. Not only between stages, but also because the WILD TURKEY BAR was located close to the stage, there were many fans enjoying the music while drinking highballs even during the show.

When I approached a fan with a Wild Turkey Bourbon Highball in hand, this is what he had to say.

It was my first time drinking a bourbon highball, and I really liked it. It's only been three hours since we started, and this is my fourth one already.

The only highballs I've ever had at restaurants were made with cheap whiskey, and I didn't really like them. But this Wild Turkey highball is delicious. Maybe it's the atmosphere of the festival that makes me feel that way.

The sight of young fans enjoying Wild Turkey bourbon highballs with music was one of the most impressive sights at THIS FES '24 in Sagamihara.

Bourbon, which is aged in new American white oak barrels that have been charred on the inside, is best enjoyed on the rocks to appreciate its flavor. Listening to rock music in a relaxed atmosphere while drinking from a rock glass at ......, the WILD TURKEY BAR at THIS FES has also changed this perception a bit. At festivals and live venues where everyone enjoys music together, you want to be happy and embrace the music while feeling good and drunk. Highballs and cocktails are perfect for that, and I am sure I will want to drink a "Wild Turkey" at my next festival or live show.

Incidentally, the canned highball "Wild Turkey Bourbon Highball 8% 350ml" has just been released for the first time year-round this September. If you want to drink at home while remembering the excitement and fun of festivals and live concerts, this may be the best choice.