FEATURE | TIE UP

Translated By DeepL

Johnny Walker's hip bar at BEAMS MEN SHIBUYA. Sneak into the hot night where fashion lovers gather!
KEEP WALKING.

Johnny Walker's hip bar at BEAMS MEN SHIBUYA. Sneak into the hot night where fashion lovers gather!

JOHNNIE WALKER, the world-famous Scotch whiskey popular not only at bars and restaurants but also at music festivals and events, has teamed up with BEAMS to hold "THE WALKERS in BEAMS MEN SHIBUYA", an event where highballs can be enjoyed inside BEAMS stores. This issue reports on the special event, which ended with a great success.

  • Photo_Yuco Nakamura
  • Text_Mikiko Ichitachi
  • Edit_Amane Yasuda

At night, "BEAMS MEN SHIBUYA" appears in a "Johnnie Walker" style.

The time was 19:00. When I headed to BEAMS MEN SHIBUYA in time for the start of the event, I found a moody atmosphere that was somehow different from the usual. A sign for a bar was placed in front of the storefront as if it had been in business for a long time, and behind it was the Strading Man (the brand's iconic image of a strolling English gentleman) in the orange color of the BEAMS brand. People on the street were curious to see the unusual store.

When you open the door, the first thing that jumps out at you is the impressive bar counter lined with "Johnnie Walker Black Label 12year. The orange neon lights reflect off the bar, lighting up the interior with a moist and glossy glow. In addition, authentic barrel barrels have been placed in place of tables for standing enjoyment. The décor is reminiscent of authentic British bar culture, setting the mood for the weekend.

INFORMATION

Johnnie Walker

Official Site