Why we focus on care and repair.
-Compared to other outdoor brands, Arc'teryx is more proactive in its approach to care and repair, isn't it? Why is that?
Takagi:The brand's global message is "Make it Make it last. The Japanese translation is "Make it last. Arc'teryx's basic stance on sustainability is to create products that can be used for a long time. If a product is not usable for a long time, it will be discarded in a short period of time. And that leads to environmental destruction. That is why we focus on care and repair services.
What we always tell customers who come to us for repair consultation is, "Please wash it. In fact, most of the cases that require repair are caused by fabric peeling due to not being washed. Our aim in installing a washer and dryer at the RIVERD™ Service Center and offering wash and dry services is to let everyone know the importance of washing. We want people to feel familiar with the care of our products and to practice washing them when they get dirty at home. It would be a waste if you bought a jacket that you like but can no longer wear it after two or three years. Washing is better than not washing, and it will certainly prolong the life of your jacket.
