Thank you 2024. Best regards, 2025. | feature

Thank you 2024. Best regards 2025.

The year 2024 is quickly approaching. A lot has happened this year. We at Huinamu were able to celebrate our 20th anniversary in October, and we would like to take this opportunity to thank all of you who have continued to support us. Once again, thank you very much! What kind of year was it for you? It is a hectic end of the year, so let's take a moment to look back as you read this article.

Motoki Yoshikawa (Director, BEAMS MEN'S CASUAL)

Instagram:@yoshikawamotoki

What kind of year was 2024?

As for BEAMS Men's Casual, we launched a variety of special-order projects and strengthened exposure of our originals, making it a very meaningful year in which we were able to overcome challenges while developing our strong points. Personally, I was able to run a full marathon, which made me realize the joy of running and got me into the swamp of buying all the latest gear.

What kind of year do you want 2025 to be?

As for "BEAMS Men's Casual," we will continue to create attractive products to be supported by many customers in the future, and we are planning to set up an approach not only in Japan but also with an eye to overseas markets. Personally, I aim to run a sub-4 full marathon, and in the future I would like to run the Tokyo Marathon.

What is your message to our readers?

We will do our best every day to make you think "There is a BEAMS in Japan! We will continue to make every effort every day to make you think that "BEAMS" is in Japan!