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Translated By DeepL

Woolrich and Spyber envision a bright future for AMETRA.
Think Future with W. David Marx : WOOLRICH OUTDOOR LABEL

Woolrich and Spyber envision a bright future for AMETRA.

Brude Protein™ is attracting attention as a new material that will open the way to the future. Developed by Spiber, a company based in Tsuruoka City, Yamagata Prefecture, with the aim of creating a recycling-oriented society, this artificial protein can also be applied to apparel by making it into fiber. WOOLRICH OUTDOOR LABEL will release a set-up and a coat using the next-generation fiber material "Brude Protein™ Fiber. What exactly is Brüd Protein™? How will its birth change the future of fashion? We visited the production factory with Mr. W. David Marks, who has published several books on the American traditional style.

Living in an unstable world, I felt a bright future.

David took a look around the factory. When I asked him again what he felt, he responded with these words.

I learned a lot. This time we focused on fiber, but it was interesting to see how protein can be applied to so many different things.

I saw artificial meat, leather-like materials, film-like materials, and even resinous materials. It felt very futuristic.

The impact of "Brude Protein™ Fiber" will be even greater as it penetrates beyond the apparel arena. Research for this purpose is also being conducted at Spybar. What does the future hold?

The world today is very unpredictable. Something could happen somewhere in the world and the supply of cotton and wool could be interrupted. That is why I think it is very important to be prepared. In this sense, "Brüde Protein™ Fiber" plays an important role. I was able to remove some of my fears about the future when I visited the factory. I felt a bright future.

The same is true for fashion brands that often use nylon and polyester. As "Brüde Protein™" becomes more popular as a new option, we can see a different future.

I am sure that Woolrich Outdoor Label will also have ideas that are born from encounters with this kind of technology.

There are a lot of technologies being developed today, but people are not making good use of them. For example, e-mail and chat rooms have become commonplace, streamlining our means of communication, but they do not convey what we really want to say or the temperature of the conversation. So we must not rely too much on cutting-edge technology, but use it from a step backwards. In that sense, Woolrich Outdoor Label] and "Brüde Protein™ Fiber" are a great match. It is interesting to create something traditional with the latest technology. It's also good for the natural environment, and I think it's a very unique approach.

INFORMATION

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