Where the "Puebko style" is born. A record of manufacturing in India.

How to live outside of 9am-5pm.

Finished products are shipped from India to all over the world by container. Incidentally, Puebco has 10 distribution centers around the world and more than 300 wholesale customers in Japan and abroad. In November 2024, the company completed its first overseas flagship store in Florence, Italy. It looks like smooth sailing for the company...

The Florence store is located in a corner of a commercial complex created by renovating a former tobacco factory.

"My concern these days is that I am not pushing the 'switch' in my young staff. that I may not have been able to push the "switch". In my case, I think the president of my former company pushed the switch for me. What I truly appreciate about him is his way of thinking. It's not that he taught me that, but that he made me realize it. There is something I repeatedly tell the employees of Puebco. Once you have taught them a certain foundation, you should be able to recognize it. Once you have taught them certain basics, it is better to ask them how they should think about it rather than telling them how to do it. I think it is better to ask, "How should I think about this? That is how I was brought up by the president. When I was still at my former company, the president would regularly speak in front of everyone about what he saw and felt. Listening to the president's stories, I found out that the common sense of the world was actually wrong, and it broadened my perspective on the world, and I felt like I was being flipped on.

To use one's head and work independently. In other words, to live proactively.

Puebco is definitely not looking for people who are waiting for instructions. On the contrary, we are looking for people who are sincere and motivated. This is not to say that we encourage overtime work, but in order to get results, you have to do something different. But there are many things you can do even if you are not behind a desk after 5 pm. There are many things you can do even if you are not behind a desk after 5:00 p.m. "There are many things you can notice while watching TV outside of work hours, such as, 'This is a good way of saying things. It depends on whether you can do that in your life.

A huge warehouse newly built by Puebco in India and a factory under construction.

Now, it is time to conclude our discussion of manufacturing in India. How will Puebco's manufacturing in India really develop in the future?

I feel that I will only be able to continue manufacturing in India for another 10 years or so. This is because we have witnessed the transition in China as a leading example. Although this is gradually becoming the case, I believe that the future of India will be characterized by higher labor costs and the shift to mechanization, which can be done more cheaply. We intend to continue manufacturing in India and China for the next 10 years or so, while seeking alternative production sites.

During the interview, Mr. Tanaka repeatedly said, "Initiative is important in work and in life. In fact, if we do not take the initiative, we will lose control of our lives. I have a feeling that this is the case.

In such an age when there is no right answer, Puebko's craftsmanship continues in search of an answer that will please one person in 1,000.