FEATURE | TIE UP

Translated By DeepL

Flowers, sun, and rain. Nepenthes craft beer was born from the fascination of Biei in Hokkaido.
Shall We Beer?

Flowers, sun, and rain. Nepenthes craft beer was born from the fascination of Biei in Hokkaido.

Alcoholic beverages as a luxury item has become a hip lifestyle that has been around for some time. Craft beer is one of them. Craft beer is not the same as beer made by so-called major breweries, but is an alternative beer that is made with the brewer's heart and soul. The craft beer produced by NEPENTHES in Hokkaido was born from a combination of various stories. Last fall, they opened a beer hall named "Hana, Taiyo, Ame" in Biei-cho, near Asahikawa. They also created a beer with the same name, as well as beers inspired by NEEDLES, SOUTH2 WEST8, and ENGINEERED GARMENTS. Why are they making beer now? With these questions in mind, Yosuke Ishii, editor-in-chief of Finamu, headed to Biei to visit Mr. Kenshi Yokomizo, who is in charge of the project.

We want to transmit fun things while committing to the city.

Ishii: What are your plans for this store in the future?

Horizontal groove: Not only fans of Nepenthes, but also local and international customers come here. We are very happy that we have made contacts in areas other than clothing, and we would like to create a space where people who have never heard of Nepenthes can come and enjoy food and fashion.

Ishii: It's a very good thing. And it's going to create another community.

Horizontal groove: Eventually, I have an idea to hold music events and festivals. There is also space for exhibitions, so it would be fun to invite artists who have a connection with the area.

Ishii: I hope Nepenthes has other brands, such as Rodrillion, so it would be nice to have a wider variety of beers.

Horizontal groove: That is a possibility. We could invite food trucks to set up store in the parking lot outside in the summer, and I would like to plan and realize many other things. It is an exaggeration to say that we are contributing to the local community, but we would like to transmit fun things while committing ourselves to the town.

Ishii: So you will be contributing in a way that is typical of Nepenthes. I am really looking forward to it.

Horizontal groove: I appreciate you saying so. Please come again!

INFORMATION

Flowers, sun, rain

Address: 1-4-11 Asahi-machi, Biei-cho, Kamikawa-gun, Hokkaido
Open: 11:00-18:00 (closed on Tuesdays and Wednesdays)
Instagram:@hanataiyoame_biei
hanataiyoame.com

NEPENTHES Original Craft Beer

Available types: NEEDLES, ENGINEERED GARMENTS, SOUTH2 WEST8, FLOWER, SUN, RAIN
Price: 6-can set ¥5,940, 12-can variety set (4 types x 3 cans) ¥11,880, 24-can variety set (4 types x 6 cans) ¥23,760
onlinestore-hanataiyoame.com
*A "Happy Valentine's Day" message card will be sent to all online purchasers from February 1 (Sat.) to February 14 (Fri.).